Product and demo videos, true to the pack and the product
Alpha makes product videos from your product's own image and software demos from your own screen capture, so the pack, the label and the interface on screen are the real ones.
The presets Alpha works from
Product hero
The product keyframe comes from RUPA so the pack, label and colour match, and PROOF compares the frames against it.
9:16, 9:16 and 4:5, or 9:16, 4:5 and 1:1. 12 or 20 seconds. Cast: nobody, the product is the subject. The product shot starts from a RUPA keyframe, never from words alone.
Software demo
A screen capture is paced to the voice-over, with zooms and callouts composed in Kinetiq.
16:9. 30, 60 or 90 seconds. Cast: nobody. Nothing is generated.
Static to motion
A carousel or static becomes a reel through parallax, kinetic type and sequencing. Photoreal motion goes to a generated lane only when the brief asks for it.
9:16, or 9:16 and 1:1. 10 or 15 seconds. Cast: nobody. Starts from a RUPA static, and the hook is planned to land inside 3 seconds.
How Alpha runs it
- 01
Slate
Alpha turns the brief or studio prompt into a priced plan, or says what is missing: a product keyframe, consented footage, voice-over lines for a talking format, or a quote within the budget cap.
- 02
Board
The storyboard sets out the shots, the layers and the credit quote before anything renders.
Waits for a personA person approves the storyboard, or the workspace lets Alpha approve her own.
- 03
Cast
Every shot that puts a persona on screen is cast with one that may be used today, or the job waits and says why.
- 04
Route
Each shot is given its lane: generated, presenter, or composed in Kinetiq.
- 05
Render
Any generated and presenter shots render, within the job's caps.
- 06
Cut
Each ratio is cut with the disclosure, supers and offer on screen. Where a Kinetiq template is bound, Kinetiq also lays the captions, the logo and the end card. Each rendition is signed with Content Credentials.
- 07
Proof
PROOF checks the file spec, loudness, black or frozen frames, the product against its image, the disclosure layer and the Content Credentials, and writes one report.
Waits for a personA person reviews the proof before delivery.
- 08
Reel
The video goes back to whoever asked for it, and its creator is told in their Alpha thread.
What Alpha needs from you
Product keyframe
An image of your product from the RUPA library; every product shot starts from it.
Screenshots or a screen capture
The real interface, for a software demo.
Copy or HOOK's brief
Voice-over lines, supers and the call to action. Alpha never writes them.
Voice
A recorded voice-over stem Alpha times the cut to, or a voice lane.
Music
A licensed library cue, an original generated track, a track you own, or none.
Logo
Your workspace's logo, which Kinetiq places on a cut made from a bound template.
What is governed
Content Credentials
Each rendition is signed with Content Credentials as it is cut; a cut whose signing failed is kept, and PROOF asks for a fix.
Product from its own image
A product shot never renders from words alone, and the plan waits until a keyframe is picked.
Spend caps
Jobs run within daily and per action caps, and spending past a cap is always a person's decision.
HOOK's gate
Paid placements return to HOOK's gate whatever the request says. Alpha never publishes, traffics or touches an ad account.
Questions about Alpha
What if I have no product image yet?
A plan with a product shot waits before approval until a keyframe is picked from the RUPA library, because a product shot only ever renders from the exact pack, never from words alone.
Is anything generated in a software demo?
No. A software demo is your screen capture paced to the voice-over, with zooms and callouts composed in Kinetiq. Nothing is generated.
Who adds the words and the logo?
The disclosure, supers and offer are always on screen. Where a Kinetiq template is bound, Kinetiq also adds the captions, the logo and the end card. The words themselves come from HOOK's brief or copy you supply; Alpha never writes them.
What quality can I choose?
Three tiers: Test renders 720p animatics only, Standard renders 1080p, and Hero renders 4K masters. Alpha quotes the credits before anything renders.
Does it run without me?
It is autopilot with a check at the end: once assets, budget and the brief are in place, the preset carries each job from brief to proof by itself, and a person reviews the proof before delivery. A person approves each storyboard, or the workspace lets Alpha approve her own.
How much does Alpha cost?
Alpha works on the Content team. Nagent plans are Solo at $29.99 a month ($19.99 billed annually), Team at $299 a month ($199 billed annually) and Business at $1,499 a month ($999 billed annually). Enterprise is by quote. The pricing page shows which teams each plan includes.