Customer story · Education
A new site, cited by Perplexity six days after launch.
Sophoz launched sophoz.com on 10 September 2026 with every landing page designed and written by CREA. DRIS found the questions parents ask, and within the month Perplexity and ChatGPT were citing nineteen of its pages.
We launched sophoz.com on 10 September with every landing page designed and written by Nagent's CREA. Six days later Perplexity was citing our Olympiad page to parents. By the end of the month nineteen of our pages had been cited 185 times across Perplexity and ChatGPT, including the research pieces CREA wrote on how to prepare for a maths olympiad. DRIS finds the questions parents actually ask and watches how the answer engines respond every night, and Convexa talks to every visitor who arrives. We had 25 sign-ups in our first month. For a new education brand, being the answer the AI gives is the whole game.
Prateek KhuranaCo-founder and CEO, SophozLaunching into the answer
Sophoz is an adaptive learning platform for school maths, with olympiad and competitive exam preparation for CBSE and IB students. More and more parents choosing a programme ask an AI assistant first, so a new site has to be the source the assistant quotes, not only a result on a page of links.
sophoz.com went live on 10 September 2026.
CREA built the pages
CREA designed every landing page and wrote all of its content: Olympiad, Exams, Programmes, Products, the CBSE and IB pages, About and Trusted Advisors. Sophoz's own team put the pages live.
CREA also wrote the research posts, among them "What the research actually says about preparing for a maths olympiad", "SOF vs CREST vs SilverZone vs Unicus vs Unified Council" and "The free olympiad preparation stack".
DRIS found the questions
DRIS tracks 88 parent questions across 17 pages: whether Sophoz suits a child who struggles with traditional methods, how a parent can tell if an olympiad answer is really understood, how Sophoz compares with other providers. It runs them against the answer engines every night and records which sources each answer relies on.
Cited within the week
On 16 September, six days after launch, Perplexity cited the Olympiad Prep page in an answer to parents. That page has been cited 66 times since.
By 5 October nineteen Sophoz pages had been cited 185 times across Perplexity and ChatGPT, including CREA's research post on olympiad preparation, cited by both engines. In its first month Sophoz had 25 sign-ups.
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