Lead Magnet · v1

The GTM Agent Playbook

How a one-founder team uses autonomous GTM agents to run the work of a 5-person pipeline. Practical patterns, real metric targets, the exact agents we run.

1. The collapse: 7 agents → 5 functions

SDRs, MQL routers, BDRs, demo coordinators, post-demo follow-up, content distribution, account research — most of these jobs are coordination, not judgement. Coordination is what agents do best. Replace the 7 entry-points with 5 always-on functions:

• Speed Agent — first touch within 60 seconds of a hot signal.
• Demo Agent — auto-prep brief, recap nudge, outcome buttons.
• Outbound Agent — Mon/Wed/Fri cron with warmup ramp.
• Demand Agent — weekly publish + broadcast loop (this playbook is the magnet).
• Signal Agent — daily intent rollup, founder digest, ICP weight tuning.

2. Speed-to-touch is the lever

Lead conversion drops 80% between minute 5 and minute 60. Personalised welcome <60s + same-time founder brief is the upper bound on what software can do here. That's the bar.

Metric to set: p50 time-to-first-touch < 90s for hot leads. p95 < 5 min.

3. Demo black-hole closure

Most teams lose 30-50% of booked demos to no-shows + post-demo drift. Patterns that close the gap:

1. Auto-prep brief delivered to founder T-24h before the call.
2. Suspected no-show detection at T+30min if no MEETING_ENDED + no inbound activity.
3. Post-demo recap with 4-button outcome (Won / Followup / Lost / No-show) signed by HMAC.
4. Outcome-driven sequencing: followup enrolls into a 3-touch nurture; noshow into a recovery sequence.

Metric to set: demo_to_next_step_rate > 60% within 24h.

4. The demand loop

Outbound fills the pipe with cold ICPs. Demand fills it with warm ones — people who self-identify by reading and engaging. The loop:

1. Topic queue with performance signals (subscribers generated, clicks).
2. Weekly draft by AI; one-click founder approval.
3. Lead-magnet capture (this very page).
4. Double opt-in delivers the magnet immediately (value exchange).
5. Broadcast on every publish; opens/clicks bump intent.
6. Bridge: when intent ≥ 5, subscriber upgrades to a Lead with qualification: 'inbound_content'.

5. The success metrics that matter

• Subscribers generated per blog (not blogs published).
• Engagement per subscriber (not emails sent).
• Conversion to sales conversation (the only number that decides revenue).

Optimising for "consistency of publishing" or "size of list" produces a cost centre. Optimising for those three ratios produces pipeline.

6. What to build first

1. Speed Agent (1-2 days).
2. Founder digest email — one daily summary, no per-event noise.
3. Outbound cron with warmup ramp + per-domain cap.
4. Demo Agent (only after Speed is firing reliably).
5. Demand loop (don't build before you have 50+ leads/month — the ratios won't be measurable).

This is v1 — rough on purpose. Reply to the email it came in if you want to see how we instrumented any of the agents above. — Nagent AI