Ad creatives in your brand, made by RUPA
RUPA makes ad creatives for the Meta feed, Story and Reel covers and LinkedIn, each rendered to its placement's size with the workspace's brand guidelines attached. One plate becomes a square, a tall and a wide version with the Ad set skill.
The presets RUPA works from
Meta feed ad
Product held in the centre third, headline space above, an offer bottom right.
1024 by 1024, square, four plates, 5% safe margin
Story and Reel cover
Safe margins for the caption bar, the subject high, a strong single colour ground.
1024 by 1536, tall, four plates, 12% safe margin
LinkedIn single image
Restrained and type led, one claim and one proof number.
1536 by 1024, wide, three plates, 5% safe margin
How RUPA runs it
- 01
Brief
A person writes the brief in her studio and picks the placement preset, which fixes the size and the number of plates. A production brief from HOOK (Beta) reaches her when a person sends it.
- 02
Brand Lock
Brand Lock is on by default, so the workspace's brand guidelines go with the render and the bench shows the exact text sent. With the mark switched on, the workspace's own logo travels as an image to be placed, never redrawn; without it, the image model is told to draw no logo at all.
- 03
Reference
A reference image is optional. It comes from Nagent's shared set or the workspace's own uploads, with one of five intents: match the style, reproduce the layout, change the headline, localise it or remix it. Each intent says what it keeps and what it drops.
- 04
Attachments
Images that must appear, such as a product shot, are attached from the Knowledge Hub or the Asset Library. A render takes at most ten input images, the logo and the reference included.
- 05
Plan card
RUPA renders on her own where the workspace allows it. Otherwise she writes a plan card with the estimated spend, and nothing renders until a person approves it.
Waits for a personWaits for a person to approve the plan card, where the workspace has not let RUPA render on her own.
- 06
Render
Before anything is sent, her budget and a per-action cap for the batch are checked against the estimate. Over either, she refuses and names the limit. Then she renders the plates.
- 07
Brand check
A Brand check card follows the sheet. It reads the brief against the brand book's banned words and marks the rules a text check cannot confirm as "Needs your eye". It judges what RUPA was told, not what she made.
- 08
On the record
Every render that reaches the image model writes an audit row saying how it was authorised, and the plates are filed in the Asset Library, which is also the Assets tab of the Knowledge Hub.
What RUPA needs from you
Brand book
The brand guidelines Brand Lock sends with every render, and the banned words and manual rules the Brand check reads.
Logo
The workspace's own mark, sent as an image when Brand Lock and the mark are both on.
References
Nagent's shared reference set or the workspace's own uploads, for a look to borrow.
Attachments
Images from the Knowledge Hub or the Asset Library that must appear in the render.
What is governed
Brand Lock by default
The workspace's brand guidance goes with a render unless a person turns it off, and the bench shows the exact text sent.
A Brand check that reads the brief
It reads the brief for banned words and marks what text cannot show as "Needs your eye". It does not look at the plates, so a person does.
Budget before every render
Her budget and a per-action cap for one batch are checked before anything is sent, and a render over either is refused with the limit named.
An audit row per render
Every render that reaches the image model is written to the audit log with how it was authorised.
Questions about RUPA
What sizes does RUPA make ad creatives in?
Meta feed ad renders four square plates at 1024 by 1024. Story and Reel cover renders four tall plates at 1024 by 1536 with a 12% safe margin for the caption bar. LinkedIn single image renders three wide plates at 1536 by 1024. Each preset fixes its size and plate count.
Can one ad become a set of sizes?
Yes. The Ad set skill takes a saved plate and recomposes it as a square, a tall and a wide version, keeping the same product, subject, copy and colours. It makes three images per run.
Can RUPA work from an ad we already like?
Pick it as a reference with an intent. Match the style takes only its mood, palette and light. Reproduce the layout keeps its arrangement and replaces its brand, subject and words with yours. Change the headline keeps everything except the headline text.
Does the Brand check approve the creative?
No. It reads the brief against the brand book's banned words and marks the rules a text check cannot see as "Needs your eye". It judges what RUPA was told, not what she made, so look at the plates before they run.
Who decides when RUPA spends money?
The workspace. Where RUPA may not render on her own, a plan card shows the estimated spend and nothing renders until a person approves it. Either way, her budget and a per-action cap are checked before anything is sent.
Can HOOK send RUPA a brief?
Yes. HOOK (Beta) writes a production brief that a person sends to RUPA, and HOOK's GATE then checks the plates that come back. The render is paid from RUPA's budget and recorded as hers.
How much does RUPA cost?
RUPA works on the Content team. Nagent plans are Solo at $29.99 a month ($19.99 billed annually), Team at $299 a month ($199 billed annually) and Business at $1,499 a month ($999 billed annually). Enterprise is by quote. The pricing page shows which teams each plan includes.