Product photoshoots, made by RUPA
RUPA makes product photoshoots: a packshot on a studio sweep, or the product in use in a lifestyle scene. Attach a product shot that must appear, and relight a plate or cut the subject out afterwards.
Formerly Hero Lens and Jewellery photoshoot
The presets RUPA works from
Packshot on sweep
Studio sweep, a soft key from the left, the contact shadow kept.
1024 by 1024, square, four plates, 8% safe margin
Lifestyle scene
The product in use, natural light, hands and surfaces in frame.
1536 by 1024, wide, four plates, 5% safe margin
How RUPA runs it
- 01
Brief
A person writes the brief in her studio, picks Packshot on sweep or Lifestyle scene, and attaches the product shot that must appear.
- 02
Brand Lock
Brand Lock is on by default, so the workspace's brand guidelines go with the render and the bench shows the exact text sent. With the mark switched on, the workspace's own logo travels as an image to be placed, never redrawn; without it, the image model is told to draw no logo at all.
- 03
Reference
A reference image is optional. It comes from Nagent's shared set or the workspace's own uploads, with one of five intents: match the style, reproduce the layout, change the headline, localise it or remix it. Each intent says what it keeps and what it drops.
- 04
Attachments
Images that must appear, such as a product shot, are attached from the Knowledge Hub or the Asset Library. A render takes at most ten input images, the logo and the reference included.
- 05
Plan card
RUPA renders on her own where the workspace allows it. Otherwise she writes a plan card with the estimated spend, and nothing renders until a person approves it.
Waits for a personWaits for a person to approve the plan card, where the workspace has not let RUPA render on her own.
- 06
Render
Before anything is sent, her budget and a per-action cap for the batch are checked against the estimate. Over either, she refuses and names the limit. Then she renders the plates.
- 07
Brand check
A Brand check card follows the sheet. It reads the brief against the brand book's banned words and marks the rules a text check cannot confirm as "Needs your eye". It judges what RUPA was told, not what she made.
- 08
On the record
Every render that reaches the image model writes an audit row saying how it was authorised, and the plates are filed in the Asset Library, which is also the Assets tab of the Knowledge Hub.
What RUPA needs from you
Brand book
The brand guidelines Brand Lock sends with every render, and the banned words and manual rules the Brand check reads.
Logo
The workspace's own mark, sent as an image when Brand Lock and the mark are both on.
References
Nagent's shared reference set or the workspace's own uploads, for a look to borrow.
Attachments
Images from the Knowledge Hub or the Asset Library that must appear in the render.
What is governed
Brand Lock by default
The workspace's brand guidance goes with a render unless a person turns it off, and the bench shows the exact text sent.
A Brand check that reads the brief
It reads the brief for banned words and marks what text cannot show as "Needs your eye". It does not look at the plates, so a person does.
Budget before every render
Her budget and a per-action cap for one batch are checked before anything is sent, and a render over either is refused with the limit named.
An audit row per render
Every render that reaches the image model is written to the audit log with how it was authorised.
Questions about RUPA
What product shots does RUPA make?
Packshot on sweep renders four square plates at 1024 by 1024 on a studio sweep with the contact shadow kept. Lifestyle scene renders four wide plates at 1536 by 1024 with the product in use in natural light.
How does our real product get into the image?
Attach a product shot from the Knowledge Hub or the Asset Library, and it travels with the render as an image that must appear. A render takes at most ten input images.
Can RUPA change the light or remove the background?
Yes, on a saved plate. Relight changes the direction and softness of the light without touching the product. Cut out isolates the subject on a clean transparent background and drops the shadow. Each makes one image per run.
Can a plate match a look we already shot?
Restyle keeps the subject and borrows the light, palette and grain from a reference you pick. It needs a reference: without one, the run is refused before anything is spent.
What happened to Hero Lens and the jewellery photoshoot?
Both are now product photoshoots made by RUPA, in her studio, with the presets on this page.
How much does RUPA cost?
RUPA works on the Content team. Nagent plans are Solo at $29.99 a month ($19.99 billed annually), Team at $299 a month ($199 billed annually) and Business at $1,499 a month ($999 billed annually). Enterprise is by quote. The pricing page shows which teams each plan includes.