AI Agent for Market Research | Nagent Agentic AI Platform
On Nagent, the AI agent for market research is DRIS, the organic visibility lead on the Marketing team. He asks the questions your buyers ask in five answer engines, records how each describes your brand and what it cites, tracks competitors, ranked keywords and traffic, and ranks the gaps in one queue a person approves.
How it works
- Brief the outcome in the Marketing team room
A person briefs MIRA, the Marketing chief of staff, with the outcome. She plans it and passes organic visibility and answer engine work to DRIS, who owns it. DRIS starts from an objective and a baseline, so every later finding is measured against where you began.
- Connect Search Console, Analytics and your documents
DRIS reads Google Search Console and Google Analytics 4 daily. Documents connected through Google Drive are read into the Knowledge Hub, the single source of truth every agent reads for the brand, the buyers, the rules and the results.
- Fix the buyer questions DRIS asks
DRIS asks ChatGPT, Claude, Gemini, Perplexity and Grok the questions your buyers ask. The prompt set is fixed per account, so a trend means something, and the exact prompt that produced each result is recorded alongside the citation.
- Read six dimensions for every target
Each target is scored on coverage, share of voice, entity strength, recommendation position, sentiment and whether the page is legible to an agent. The Leaders quadrant plots brand coverage against recommendation position, showing where answers both mention you and recommend you well.
- Keep findings in one shared memory
The Knowledge Hub holds the brand, the buyers, the rules and the results, and each agent's memory sits on top, keeping what worked and what failed. A decision recorded in the team room is permanent, and the team's agents can cite it back.
- Read the ranked queue and the reports
Every gap becomes one entry in a ranked Queue with the reason, the fix and the confidence attached, and reports say what moved. Every figure carries the run count, the window and the engine it was measured on, so a reader can weigh it.
- Act on what you learn and measure again
Approved fixes run, then DRIS re-scores the same targets on the same six dimensions against the baseline. Content gaps go to CREA's Content team as tasks on its board. Nothing changes on your site until a named person approves it.
Frequently asked questions
What does an AI agent for market research actually do?+
On Nagent, the AI agent for market research is DRIS. He samples how ChatGPT, Claude, Gemini, Perplexity and Grok answer your buyers' questions, records the citations, and tracks ranked keywords, Search Console, traffic and competitors. What he finds becomes a ranked queue of gaps, each with the reason, the fix and the confidence attached.
How is an AI agent different from a traditional market research tool?+
A tool waits for a query. DRIS works toward an objective a person sets, measures the same targets the same way before and after, and proposes fixes with their reason and confidence. He works in the Marketing team room beside MIRA, NIA, HOOK and Echo, so the people who own the number see the work in one shared thread.
Do I need coding skills to deploy a market research agent on Nagent?+
You do not build DRIS: he arrives on the Marketing team already knowing the job. Every Nagent agent is built from ten declared parts, so changing one changes exactly one thing. Search Console and Google Analytics 4 connect through connectors granted one key at a time, and a named engineer goes with you through onboarding.
How does Nagent keep research findings trustworthy?+
Every DRIS figure carries the run count, the window and the engine it was measured on, and the exact prompt behind each result is recorded alongside the citation. The prompt set is fixed per account, so a trend means something. Facts about your company live in the Knowledge Hub, the single source of truth every agent reads.
Can the AI agent remember findings from previous research runs?+
Yes. DRIS measures each target against the baseline it started from, so earlier runs stay the reference point for later ones. The platform keeps one memory every agent reads before it works: the Knowledge Hub for the brand, the buyers, the rules and the results, with each agent's own memory on top keeping what worked and what failed.
How quickly can I deploy a market research agent on Nagent?+
Nagent does not promise a set time. DRIS comes with the Marketing team, which installs as one unit: a roster, a lead and a room. A person sets his objective and baseline and connects Search Console and Google Analytics 4. A named engineer goes with you through onboarding, and a named operator through delivery.
What types of market research tasks can a Nagent AI agent handle?+
DRIS covers answer engine sampling and citations, gaps, the site audit, ranked keywords, Search Console, traffic and competitor tracking, with reports that say what moved. For paid creative research, HOOK's SCOUT finds competitor and category ads worth studying, and MINE mines the swipe library for what is working and why. Each runs under its own approval rules and budget.