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Google Ads connects to a Nagent workspace with OAuth sign-in. Once it is connected, agents can call 9 Google Ads actions, such as "Add or remove to customer list", "Create customer list" and "Get Campaign By Id". Nothing is enabled on connect: each action is allowed one at a time, and an action with side effects runs or waits for a person according to the agent's level.
Every operation an agent can call against Google Ads, with input parameters and output schema.
GOOGLEADS_ADD_OR_REMOVE_TO_CUSTOMER_LISTAddOrRemoveToCustomerList Tool will add a contact to a customer list in Google Ads. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws.
Input parameters
Array of emails of the contacts to be added to the customer list. Emails must be valid, normalized strings (lowercase, trimmed); malformed addresses reduce match rates.
Operation to be performed on the customer list. Either create or remove.
Resource name of the customer list. For example: customers/1234567890/userLists/1234567890
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_CREATE_CUSTOMER_LISTCreates a customer list in Google Ads. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.
Input parameters
Name of the customer list.
Description of the customer list.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_GET_CAMPAIGN_BY_IDGetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.
Input parameters
id of the campaign to search on GoogleAds.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_GET_CAMPAIGN_BY_NAMEQueries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.
Input parameters
name of the campaign to search on GoogleAds. Matched using exact SQL equality; paused or inactive campaigns may return no results — an empty result means no matching active campaign was found.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_GET_CUSTOMER_LISTSGetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_LIST_ACCESSIBLE_CUSTOMERSListAccessibleCustomers retrieves all Google Ads customer accounts accessible to the authenticated user. Returns resource names of customers (e.g., customers/1234567890) that can be accessed with the current OAuth credentials. Use this action to discover which customer IDs are available before making other API calls. Use this action when you need to determine which customer accounts the authenticated user has access to, or when you want to populate a dropdown of available accounts for the user to select from.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_MUTATE_AD_GROUPSCreate, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed.
Input parameters
List of ad group operations (create, update, or remove). At least one operation is required.
If true, validates the request without executing. Useful for testing before making actual changes.
If true, valid operations succeed even if other operations fail. Defaults to false.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_MUTATE_CAMPAIGNSCreate, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.
Input parameters
List of campaign operations to perform. Each operation can be create, update, or remove. At least one operation is required.
If true, validates the request without executing. Useful for testing before making actual changes.
If true, valid operations succeed even if others fail. Partial failures will be reported in the response.
Whether to return full resource or just resource name. Options: 'RESOURCE_NAME_ONLY' or 'MUTABLE_RESOURCE'.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
GOOGLEADS_SEARCH_STREAM_GAQLExecute a Google Ads Query Language (GAQL) query and stream all results in a single response. This method is more efficient than paginated search for bulk data retrieval of campaigns, ad groups, and performance metrics (clicks, impressions, cost). Use this action when you need the entire result set without pagination. Results are returned as a single response containing all matching rows.
Input parameters
The Google Ads Query Language (GAQL) query string. Must follow SELECT ... FROM ... WHERE ... format. Example: SELECT campaign.name, campaign.id, metrics.impressions FROM campaign WHERE campaign.status = 'ENABLED'
Whether to include a summary row with aggregated metrics. Use 'UNSPECIFIED' for default, 'DONOT_POST' to skip summary, or 'GENERATE' to include it.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
Agents can call 9 Google Ads actions on Nagent, including "Add or remove to customer list", "Create customer list" and "Get Campaign By Id". Add or remove to customer list: AddOrRemoveToCustomerList Tool will add a contact to a customer list in Google Ads. Each action is listed on this page with its input parameters and its output.
Google Ads connects with OAuth sign-in, under your workspace's own connection. Nothing is enabled on connect: each action is allowed one at a time and can be scoped to the agents that need it.
Add or remove to customer list takes 2 required inputs: emails and resource_name. It also takes 1 optional input: operation. It returns data, error and successful.