Research ReportApril 2025 · 25 min read
The State of Agentic AI in Enterprise (2025)
A comprehensive survey of 500+ enterprise leaders on AI agent adoption, maturity levels, deployment barriers, and measured ROI benchmarks across marketing, operations, and customer experience.
Key Insights
- 73% of enterprises plan to deploy agentic AI within 12 months
- Average ROI of 4.2× reported by organisations with mature agent deployments
- Orchestration and governance are the top barriers to scale
- Marketing and customer support lead in agent adoption
What's inside
01
The adoption landscape
Where enterprises are today and where they're heading in the next 18 months.
02
Maturity model
A five-stage framework for assessing your organisation's agentic AI readiness.
03
ROI benchmarks by function
Measured outcomes across marketing, support, ops, and finance.
04
Deployment barriers
The top technical, organisational, and governance blockers — and how leaders overcome them.
05
The path to production
What separates POC from production: architecture decisions that matter.
ResearchEnterpriseROIAdoption
The State of Agentic AI
April 2025 · 25 min read