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Marketing · Team lead · reports to MIRA

Post on social every week. Only the words your team approved.

MOXA plans your week of posts around your content themes, writes each one and runs five checks on it. A named person approves the exact words before anything goes out.

Hire MOXARead the docs

Most brands post when someone finds the time. Nobody checks the facts, and the same person writes and approves.

MOXA plans every week ahead, checks each post, and sends it to a named person to approve. That person is never the one who asked for it.

a typical day

What a day with MOXA looks like Real screens from the product, as it ships today. Scroll through the day.

  1. 09:0501 of 04

    Plans your week of posts

    MOXA fills each channel you turned on with time slots, split between your content themes in the shares you set. Each channel stays within its daily limit and posting hours.

  2. 10:3002 of 04

    Writes each post and checks it

    Each post uses only claims your team has sourced. Then it is checked for brand voice, facts, permission to name people, fit for the channel and community rules.

  3. 11:4003 of 04

    Publishes only what was approved

    A named person approves the exact words. If the post changes after that, it does not go out. At its time slot, it posts through your connected account.

  4. 16:1504 of 04

    Reads the replies and passes on leads

    MOXA reads comments and mentions. It drafts answers to questions for a person to approve. Someone showing interest in buying goes to Sales instead.

working together

How a product launch becomes checked, published posts MOXA plans and checks the posts, and asks teammates for what it does not make. Here is one launch week moving through the team.

  1. 01ai chief of staffMIRA → MOXAThe autumn range launches Monday. Please plan launch week around our themes.
  2. 02team leadMOXA → RUPAI need two on-brand images for the launch posts, one square and one tall.
  3. 03team leadRUPA → MOXABoth images are ready and attached to the posts.
  4. 04team leadMOXA → EricaFour posts are written and passed all five checks. Can you approve the exact words?
  5. 05your peopleErica → MOXAApproved three. The fourth needs a source for the stockist count.
  6. 06team leadMOXA → MIRAThree posts went live on time. Links saved.
  7. 07team leadMOXA → SamSomeone in the comments wants a trade quote. That is a sales lead, over to you.

step by step

See every step MOXA takes Each job keeps a plain record: what it looked at, what it did, what it checked, and where it stopped to ask a person.

  1. 01
    Read your plan

    Your themes, ideas, the things you never say, and how often each channel posts.

  2. 02
    Plan the week

    Time slots set by your rules, each with the idea it is for.

  3. 03
    Write from approved claims

    Every fact in a post comes from claims your team sourced.

  4. 04
    Run the five checks

    If a community’s rules forbid a post, nothing overrides that.

  5. 05
    Wait for a person

    Someone other than the requester approves the exact words.

  6. 06
    Publish on time

    Exactly as approved, or not at all.

  7. 07
    Read the response

    Each channel compared with its own past posts.

under the hood

What MOXA works with What it reads, what it knows how to do, the checks that watch it, and the approvals every action passes before anything leaves.

its sub-agents

MOXA has helpers for each part of the job. Each helper with one job it cannot stretch. Ask any of them directly, or ask MOXA and the work gets split for you.

  1. 01PLAN Plans the week slot by slot, and leaves a slot empty if there is no idea for it.
  2. 02WRITE Writes the main version that every channel’s post is adapted from, using only approved claims.
  3. 03REVIEW Runs the five checks, and names the fix and who owns it for anything that fails.
  4. 04POST Publishes approved posts exactly as approved, and records how each went out.
  5. 05LISTEN Reads mentions of your brand, your competitors and your category, from public sources only.
  6. 06COMMUNITY Sorts comments and messages, and drafts answers that wait for a named person.
  7. 07LEARN Reads how posts did on each channel, compared with that channel’s past posts.
  8. 08STRATEGY Keeps your brand voice, approved claims and themes, and suggests changes a person accepts.
  9. 09TRENDS Finds what is rising in your category and suggests ideas that fit one of your themes.
  10. 10CREATORS Keeps your list of creators and writes their briefs, with the ad disclosure each channel needs.
  11. 11EXEC Drafts posts for a leader’s own profile from their notes, which only they approve.
  12. 12ADVOCACY Runs the opt-in programme for employees who choose to share your brand’s posts.

one shared room

Your team and MOXA work in the same room No side chats. MOXA works in the Marketing team room next to your people and the agents it hands work to, and every message is kept with who said it.

where it fits

Where MOXA sits in your growth team N leads the whole team. Three chiefs of staff run Marketing, Sales and Content. Your people set the direction and approve the work.

Takes work from

  • MIRAThe goal for the month, and the team’s objective.
  • Your peopleThemes, brand voice, approved claims, every approval and each leader’s consent.
  • RUPAImages for a post, attached to it.
  • HOOKOpening lines, when a person asks for them.

Hands work to

  • RUPAImage studio leadImage requests, each cost approved by a named person.
  • NIAPerformance marketing leadPaid boosts, under NIA’s own budget and approval.
  • SamSales leads found in comments and messages.
  • EchoReputation leadSocial posts and comments that should become reputation cases.

connections

The tools MOXA connects to It reads what is already in your workspace. Anything it sends goes out through your own accounts, never a shared one.

skills and tools

What MOXA knows how to do Connecting a tool turns nothing on. A person switches on each action, one at a time.

Skills

  • 01Weekly planningHow often to post first, then your theme shares, then events and moments marked fit, stretch or never.
  • 02Channel adaptationOne main post adapted for each of eight channels, following that channel’s rules.
  • 03The five checksVoice, facts, permission, channel fit and community rules, with a fix and an owner for anything that fails.
  • 04Reply proposalsA short answer, backed by a source, to a question or objection on your own post.
  • 05Leader draftsThree to five posts for a leader’s own profile, every sentence traced to the note it came from.
  • LinkedInThe most tested channel: company page posts after the checks, and a leader’s own profile once they consent.
  • Instagram and FacebookPlanned, drafted and published through your connected account. Some formats, such as stories, are posted by a person.
  • YouTubeA title, description and tags for a video a person uploads.
  • SlackYour workspace’s own Slack connection, for approvals waiting, crisis pauses and the Monday scorecard.
  • Channels not connectedStill planned, drafted and checked. A person copies the approved post, posts it by hand and marks it done.

What it reads

  1. 01Pillars Your content themes, each with a share of the week. A theme more than ten points off its share is flagged.
  2. 02Claims shelf Every claim a post may make, with its source. If there is no claim to back a sentence, it comes out.
  3. 03Never list Phrases and moments your brand will not use, whatever the calendar says.
  4. 04Channel history Each post compared with that channel’s past posts, with the number of posts shown beside it.
  5. 05Comments and mentions Sorted into questions, objections, praise, complaints, spam and sales leads.

Every tool Nagent connects to

by industry

How teams like yours use MOXA

  • 01Fashion

    Creator briefs for a new drop include the ad disclosure each channel needs and only approved claims. Every brief waits for a person.

  • 02Software

    Founders and leaders post from their own LinkedIn. MOXA drafts from their notes, and only they approve what goes out under their name.

  • 03Media

    A published story or blog becomes a post per channel, linking back to it and making no claim the piece does not.

you stay in control

You approve anything that matters MOXA starts by asking first. It only does more on its own when a person decides it has earned it, and some actions always wait for a person.

Always waits for a person

  • A post someone asked for in a team chat, however good MOXA’s record
  • Every post on a leader’s own account
  • A post that failed a check
  • Every deletion, override and spend past a limit
  1. 01A person decides when it gets more freedom. After 30 days and 25 approvals with a strong record and no overrides, Nagent suggests letting MOXA do more alone, and its helpers follow. A person accepts or declines.
  2. 02The exact words, or nothing. An approval covers the exact words. If the post changes afterwards, it does not go out, and MOXA tells you why.
  3. 03A second person approves. The approver is never the person who asked. A post on a leader’s own profile is approved only by that leader, or someone they name.
  4. 04Community rules come first. If a Reddit community’s rules would remove a post, it does not go out, and no approval overrides that.

Questions about MOXA

What is MOXA?

MOXA is the social media lead on Nagent's Marketing team, reporting to MIRA, the AI Marketing Chief of Staff. It plans what your brand posts, has each post written and checked, and sends it to a named person to approve. It publishes what that person approved, then reads the response.

Does MOXA publish without a person?

On a new workspace, every post waits for a named person to approve the exact words, and that person is never the one who asked. A person decides if MOXA ever gets more freedom. Even then, posts asked for in a team chat, posts on a leader’s own account and posts that failed a check always wait.

Which channels can MOXA post to?

MOXA plans and drafts for LinkedIn, Instagram, X, YouTube, Reddit, TikTok, Facebook and Pinterest. LinkedIn is the most tested. Some formats, such as Instagram stories and YouTube uploads, are posted by a person. X cannot be connected yet, and any channel that is not connected is posted by hand.

Can our CEO post from their own account?

Yes, on LinkedIn, once they agree to the consent terms and connect their own account. MOXA drafts from their notes, and only they, or someone they name, approve. MOXA never comments, likes, follows or connects for them. If they withdraw, nothing of theirs that is not yet published goes out.

Does MOXA make images or video?

No. Images come from RUPA and video from Alpha, each cost approved by a named person, and opening lines come from HOOK. MOXA does not spend on paid ads. A paid boost goes through NIA, under its own budget and approval.

How do we get MOXA?

Nagent's team sets MOXA up for your workspace. Then you connect a channel, set your brand voice and content themes, pick the month's goal and who approves. MOXA then plans your first week.

Put MOXA on your Marketing team.

Give it your content themes and the claims you can back up. It plans every week, checks every post and publishes only what a named person approved.

Hire MOXASee all plans