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Content · Team member · reports to CREA

Get blog posts written from what your company knows. You approve every one before it goes live.

Give CREA's Blog Studio a topic. It researches, writes, edits, reviews, adds pictures and links, all from your own documents and brand. Then it stops. Nothing is published until a person approves it.

Hire Blog StudioBook a demo

Most AI blog drafts are generic. They could be about any company.

Blog Studio writes from your own documents, products and brand voice. A person approves every post before it is published.

a typical day

What a day with Blog Studio looks like Real screens from the product, as it ships today. Scroll through the day.

  1. 09:0501 of 04

    Starts a new post

    Type a topic and, if you like, an angle. The cost estimate shows under the start button, against your daily blog budget.

  2. 09:2002 of 04

    Writes from your own material

    It uses your company name, your products, up to six matching passages from your Knowledge Hub, your brand voice and your booking link. Links to your own pages are never made up.

  3. 10:1003 of 04

    Reviews its own work

    A reviewer reads every draft. If it fails, the draft goes back to the writer to fix, up to three times.

  4. 11:3004 of 04

    Waits for your approval

    You can edit the title, search description, web address and body. Then Approve & Publish, or send it back with a note.

working together

How a missing page becomes a published post CREA owns Blog Studio. Follow one post from a gap on your site to publishing, with a person approving it.

  1. 01team leadDRIS → CREAPeople search “how to size a trail pack” and we have no page that answers it.
  2. 02ai chief of staffCREA → EricaI can have Blog Studio write it, from the blog budget. Can you approve?
  3. 03your peopleErica → CREAApproved. Write it for first-time hikers.
  4. 04ai chief of staffCREA → BlogPlease write this one. Topic and angle attached.
  5. 05team memberBlog → EricaThe draft is ready for you, with sources and pictures.
  6. 06your peopleErica → BlogApprove & Publish.

step by step

See every step Blog Studio takes Each job keeps a plain record: what it looked at, what it did, what it checked, and where it stopped to ask a person.

  1. 01
    Read the topic

    The topic, the angle and your house style.

  2. 02
    Research

    Your Knowledge Hub first, public facts when needed.

  3. 03
    Write and edit

    In your brand voice. The editor adds no new claims.

  4. 04
    Review and fix

    Pass or fail, with reasons, then fix.

  5. 05
    Pictures, links and search

    A cover and pictures in the post, real links, a title and a search description.

  6. 06
    Wait for a person

    Publishing is the last step, and it is yours.

under the hood

What Blog Studio works with What it reads, what it knows how to do, the checks that watch it, and the approvals every action passes before anything leaves.

its sub-agents

Blog Studio has helpers for each part of the job. 8 helpers, each with one job it cannot stretch. Ask any of them directly, or ask Blog Studio and the work gets split for you.

  1. 01Blog Researcher Pulls the right documents from your Knowledge Hub and looks up the public facts a post needs, within a limit per post.
  2. 02Blog Writer Writes the post in your brand voice from the sources and your article style.
  3. 03Blog Editor Improves flow and voice without adding claims, and leaves quotes alone.
  4. 04Blog Reviewer Passes or fails the draft, with reasons and up to five fixes.
  5. 05Blog Illustrator Makes the cover and two to four pictures for the post.
  6. 06Blog Linker Adds links to your own pages and a related-posts section. It never makes up a link.
  7. 07Blog SEO Auditor Writes the title and search description and checks how easy the post is to read.
  8. 08Blog Publisher Publishes an approved post, only when a person clicks.

one shared room

Your team and Blog Studio work in the same room No side chats. Blog Studio works in the Content team room next to your people and the agents it hands work to, and every message is kept with who said it.

where it fits

Where Blog Studio sits in your growth team N leads the whole team. Three chiefs of staff run Marketing, Sales and Content. Your people set the direction and approve the work.

Takes work from

  • CREAEvery post. CREA owns Blog Studio and starts it from the room once a card is approved.
  • DRISGaps on your site, such as a question no page answers, passed to the Content team.
  • Your peopleTopics, angles, your house style and every Approve & Publish.

Hands work to

  • Your peopleA finished draft waiting for approval, which you can edit before it goes live.
  • CREAAI Content Chief of StaffDrafts the reviewer could not pass, in the Review column of the board.

connections

The tools Blog Studio connects to It reads what is already in your workspace. Anything it sends goes out through your own accounts, never a shared one.

skills and tools

What Blog Studio knows how to do Connecting a tool turns nothing on. A person switches on each action, one at a time.

Skills

  • 01Search-ready blogQuestions as headings, an FAQ and a 40 to 90 word answer at the top. The default.
  • 02News articleThe news first, from the original source, with plain headings and no FAQ.
  • 03House format (Beta)Your newsroom's author line, lengths and rules on top of the style.
  • Your siteYour website shows published posts using a site key (Beta).
  • WordPress (Beta)Each approved article arrives in your WordPress as a draft. Your editors publish it there.

What it reads

  1. 01Knowledge Hub passages Up to six passages that match the topic. If there are none, the draft avoids made-up detail.
  2. 02Brand book Sets the voice. Until you add one, the voice is plain and neutral.
  3. 03Daily blog budget Shared by all your team's posts. When it runs out, new posts wait for the next day.

Every tool Nagent connects to

by industry

How teams like yours use Blog Studio

  • 01Media and publishing

    News articles from the original source, under your newsroom author line, with approved stories sent to WordPress as drafts for your editors.

  • 02Consumer brands

    How-to and usage posts based on your product range, in your brand voice, waiting for your approval.

  • 03Software

    Posts built to rank in search, with questions as headings and an answer at the top, written from your product knowledge.

you stay in control

You approve anything that matters Blog Studio starts by asking first. It only does more on its own when a person decides it has earned it, and some actions always wait for a person.

Always waits for a person

  • Every publish, until a person clicks
  • Any draft the reviewer rejected
  • Any post that would go over the daily blog budget
  • Writing, until a default blog author is set
  1. 01A person decides how much Blog Studio does alone. For each kind of action, after 30 days and 25 approvals with a strong record, Nagent suggests letting Blog Studio do more alone. A workspace admin says yes or no.
  2. 02The last step is yours. Approve & Publish is a person’s click. A post requested in the room is published only on that click, never because of an earlier approval.
  3. 03A safety check nobody can switch off. Every post passes a built-in check before it publishes. A post that carries Nagent's name instead of yours is refused.
  4. 04Spending has a limit. Posts share a daily blog budget your workspace sets, and each post shows what it cost.

Questions about Blog Studio

What is Blog Studio?

Blog Studio is CREA's blog writing team on the Content team. Type a topic and it researches, writes, edits, reviews, illustrates, links and checks a post based on your own Knowledge Hub and brand. Then it stops and waits for a person to approve it.

Who owns Blog Studio?

CREA, your AI Content Chief of Staff. Ask CREA in the Content room, or open Blog Studio under Pages & Posts and start a post yourself. Either way it ends waiting for your approval.

Will the posts be about our company?

Yes. Each draft is based on your brand profile, your products and services, up to six matching Knowledge Hub passages and your brand book. If your Knowledge Hub has nothing on a topic, the draft avoids made-up detail.

Does anything publish without us?

No. A person clicks Approve & Publish. Every post also passes a built-in safety check before it can publish, and no permission can skip that check.

Can Blog Studio post to our WordPress site?

Yes, in Beta. Connect WordPress in Settings, Integrations, and each approved article arrives there as a draft. Your editors publish it from WordPress. Nagent never publishes in your WordPress.

Put CREA's Blog Studio on your Content team.

Give it a topic. You get back a reviewed post written from your own material, and the publish button stays yours.

Hire Blog StudioSee all plans