Why sources matter to a consumer CMO, and the four kinds our agents read.
Nagent · Platform
Sources
Every fact our agents use has a source the brand can see and control: its own knowledge, its connected accounts, the places it watches, and the sites AI engines cite.
NAGENT.AI · OCTOBER 2026
The problem
AI that cannot say where a fact came from should not speak for a brand.
Copy written from guesswork
A tool that has never read the range, the pack claims or the tone fills each gap with confident generalities.
Numbers nobody can trace
A figure in a plan with no source behind it has to be checked by hand before anyone trusts it.
The market moves faster than the brief
Competitor drops, news and creator talk change daily, and AI engines answer shoppers from sites the brand never sees.
02 · SOURCES · NAGENT
What Sources is
Every fact an agent uses has a source a person can see and control.
01
What the brand gives
Documents, website pages kept in step, the customer profile, products, brand and assets, in the Knowledge Hub.
02
Connected accounts
Search Console, GA4, Google Ads, Meta Ads and Business Profile, read through the actions the team allows.
03
Source Watch
Feeds, pages, news searches and social accounts CREA reads every day for things worth a post.
04
What AI engines cite
The sites answer engines rely on when shoppers ask, tracked by DRIS.
05
The CRM record
SERA’s CRM digest of open deals, and NORA’s account dossiers with their sources.
Every team reads the same sources, and answers in the room show them.
03 · SOURCES · NAGENT
How it works
From what the brand knows to an answer that shows its source.
01
Give
The team points us at its website and adds decks, notes and a facts sheet.
02
Confirm
Drafted products and voice reach agents only once a person confirms them.
03
Connect
The team signs in to its accounts and ticks each action an agent may call.
04
Watch
CREA reads the chosen feeds and accounts daily and scores what is new.
05
Cite
Agents work from these sources and show them. A figure with no source is dropped.
Kept in step. Crawling the site again updates its pages in place, and a changed document is read again on its own.
04 · SOURCES · NAGENT
Capabilities
Our agents read what the brand chose, and say when it is not enough.
Reads the brand’s site and keeps it in step. Pages that say what the brand sells go first; a re-crawl refreshes them in place.
Opens only the actions allowed. Each action on a connected account is ticked by hand and narrowed to named agents.
Watches the market every day. CREA scores new items against the brand’s buyers and themes, and drafts the best few.
Follows AI answers to their sources. DRIS asks the answer engines what shoppers ask, and records which sites they cite.
Holds the claims that must be right. A facts sheet keeps each claim with its value, source link, date and owner.
Says what it could not answer. Gaps lists the questions agents could not answer, and drafts the missing document.
05 · SOURCES · NAGENT
What a person sees
Every source has a screen a person can open.
Documents
Decks, notes and transcripts, read by passage.
Facts sheet
Each claim with its value, source, date and owner.
Website
The brand’s sites, with Re-crawl and Edit.
Products & Services
Used by agents once a person makes them active.
Market
Competitor and market briefs, kept fresh.
Gaps
Questions agents could not answer.
Integrations
Each action ticked and narrowed to named agents.
Sources · content studio
Add a source, Propose sources, Today’s digest.
AI answers · Sources
In DRIS: the sites the answer engines rely on.
06 · SOURCES · NAGENT
Illustrative · A festive launch
A festive range goes out on facts the team can open.
01 · The brand team
Adds the festive range deck and a facts sheet of pack claims, and re-crawls the new pages.
02 · CREA
Watches the brand’s newsroom, competitor feeds and a festival news search; posts a daily digest.
03 · A person, then CREA
A person promotes a story lead; CREA drafts from the primary source and credits it, for Review.
04 · MIRA
Plans the launch week from Search Console and GA4, each figure saying where it came from.
05 · NIA
Reads the Google Ads and Meta Ads accounts and proposes changes. Each waits for a person.
06 · DRIS and Echo
DRIS sees which sites AI engines cite on gifting questions; review pages they rely on go to Echo.
07 · SOURCES · NAGENT
How it connects
Sources feed every agent, every room and every approval.
What the brand gives
The Knowledge Hub
Connected accounts
Allowed actions only
Source Watch
Read daily by CREA
What AI engines cite
Tracked by DRIS
The CRM record
Read by SERA and NORA
Before it works
An agent reads three records
The Knowledge Hub, its team’s record in the room, and its own memory. Memory a team learns waits for a person to approve it.
The room
Answers carry sources a person can open.
The agents
MIRA, SERA, CREA, DRIS, NIA, NORA and Echo plan and draft from them.
Approvals
Anything that spends or speaks for the brand waits on a card.
08 · SOURCES · NAGENT
Inside the growth org
Every team in the growth org reads the same sources.
People
The brand team and its head of growth
N
N
Head of the growth org
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
DRIS
NIA
HOOK
Echo
MOXA
Sales · owns meetings
SERA
AI Sales Chief of Staff
NORA
DEXA
RIVA
L
LIPI
V
VANI
Content · owns output
CREA
AI Content Chief of Staff
RUPA
FOLIO
Alpha
L
LANDON
P
PAIGE
N
NOVA
B
Blog Studio
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
Where Sources sits
Fed by
The Knowledge Hub, connected accounts, the CRM record, Source Watch and the sites AI engines cite.
Used by
Each chief and team lead plans and drafts from them. SERA reads the CRM digest; CREA reads Source Watch; DRIS tracks citations.
The Growth Org room
An answer in the room carries sources a person can open.
09 · SOURCES · NAGENT
Control
A person decides what agents read, and what they do with it.
Waits for a person
Products drafted from the site, until made active
A drafted brand voice, until confirmed
New sources CREA finds, on a Watch a source card
Memory lines proposed from what agents learned
Who may change what
Documents and Gaps: knowledge permission
Website crawls: workspace settings permission
Tools and their actions: tools write permission
Watched sources: content write permission
What lands on the record
Each document’s status and when it was last read
Each source’s items, scores and what became of them
Today’s digest, posted in CREA’s room daily
Every held action, on Actions, to approve or dismiss
Levels. Agents earn L1 to L5: Observe, Assist, Operate, Represent, Lead. A person decides every step up.
Budgets. Daily and monthly caps in credits, checked before every paid call.
10 · SOURCES · NAGENT
Why Nagent
Facts with a source, not answers from nowhere.
The usual way
On Nagent
Where facts come from
What the model learned, or was pasted in
The brand’s documents, site, accounts, CRM and watched sources
Keeping current
Paste the brief again when it changes
Pages re-crawled in place; watched sources read daily
A number in a plan
Checked by hand before anyone trusts it
Says where it came from, or is dropped
What the market says
Read when someone has time
CREA reads chosen feeds daily and posts a digest
When the facts run out
The gap is filled with a confident guess
The question lands on Gaps for the team
11 · SOURCES · NAGENT
What a person can check
Every source can be checked, at any time.
Document status
Pending, embedded or failed, with when each was last read.
Crawl report
Pages attempted and ingested, and what the crawl left unread.
Connection status
Active or expired, and the set-up card says when one needs a person.
Each watched source
Active or paused, with its items, their scores and what became of them.
Today’s digest
What was queued, held or skipped, any unreadable source, and Watch spend today.
AI answer sources
Which sites the answer engines cite, and the brand’s citation share.
19 pages, cited 185 times.
Sophoz, an education brand, runs CREA, DRIS and Convexa. Cited by Perplexity 6 days after launch. Client-reported.
