The video problem Alpha takes off a consumer CMO’s plate, and who Alpha is.
Nagent · Content team
Alpha
Video studio
Plans video to a preset, quotes it before anything renders, and waits for a person to approve the storyboard.
NAGENT.AI · OCTOBER 2026
The job
Every channel now runs on video, and every cut carries a cost and a risk.
Every placement wants its own cut
Reels, feed, pre-roll and demos each want their own ratio and length. Cropping one master loses the product.
The bill arrives after the shoot
Video is priced once the work is done, and a small change of hook can mean paying for the whole film again.
A face on screen is a brand question
Synthetic presenters need disclosure, and a real person’s likeness needs their consent on file.
02 · Alpha · NAGENT
Who it is
Alpha shows the plan and the price before anything renders.
In one line
“Plans video to a preset, quotes it before anything renders, and waits for a person to approve the storyboard.”
Reports to
CREA, AI Content Chief of Staff
The number it holds to
The quote
Fixed when the storyboard is approved. A delivered job bills the quote, less anything not made.
Its desks
Eight desks, from ADS to DEMO, write the briefs. Alpha makes every video.
03 · Alpha · NAGENT
How it works
Two gates, and a person holds both.
01
Brief and preset
From the studio, a desk or HOOK. SLATE says what is missing.
02
Storyboard and quote
BOARD plans each shot, its timing and layers, and quotes it in credits.
03
A person approves
By looking at the storyboard. The quote is fixed here.
04
Render and cut
CAST locks the persona. ROUTE picks a render lane. Each ratio renders and is cut.
05
Proof
PROOF checks frames, words, disclosure and safe zones, in one report.
06
A person releases. Nothing ships until someone has read the PROOF report. REEL then returns the cut to whoever asked.
04 · Alpha · NAGENT
What it does
One studio plans, renders and signs every cut to the brand’s rules.
Eight stages. SLATE, BOARD, CAST, ROUTE, RENDER, CUT, PROOF and REEL, each visible on the job.
Native ratios. Each aspect ratio is rendered natively, never cropped from one master.
On-brand finish. Kinetiq templates lay the captions, the logo and the end card.
Provenance. Every cut carries Content Credentials, so its origin can be checked.
Personas and digital twins. A twin is made only with a written release from the person.
Cheap variants. Swap the hook or the call to action, resize, or change the language.
05 · Alpha · NAGENT
The desks
Eight desks write the briefs. Alpha makes every video.
ADS
Ads desk
Paid video for Meta, YouTube and LinkedIn, in every ratio.
FEED
Social desk
Organic reels, explainers and cut-downs of real footage.
AVATAR
Avatar desk
The brand’s own presenter to camera, in other languages too.
TWIN
Digital twin desk
A founder reading their own words, with a written release.
UGC
UGC desk
Creator-style video, product in hand, always disclosed as AI.
LENS
HeroLens desk
Hero shots, turntables and reveals from the product’s still.
FASHION
Fashion desk
A look in motion from its still: drape, fit and fabric.
DEMO
Demo desk
Demos from screen recordings, checked for personal data.
06 · Alpha · NAGENT
Illustrative · A working week
A week with Alpha at a consumer brand
Monday
CREA routes a launch brief to Alpha. HOOK’s script arrives with the words for the screen.
Tuesday
SLATE asks for the product still, and RUPA supplies it. BOARD returns the storyboard and its quote.
Wednesday
The brand lead approves the storyboard. CAST locks the persona, and each ratio renders.
Thursday
The cuts gain captions, logo and end card. PROOF reports, and the brand lead releases the cut.
Friday
Variants follow: a new hook, another language. MOXA posts the organic cut; the paid cut goes back to HOOK’s GATE, and launching it stays with NIA and a person.
All week, people hold the gates. Alpha plans, renders and checks; a person approves, releases and spends.
07 · Alpha · NAGENT
Outputs and connections
Ads, social and demos in every ratio, made from what the brand already owns.
Delivers
UGC video ads and product ad videos.
Organic social video: reels, explainers and cut-downs.
Product demos from screens and footage.
Presenter video and long-form video.
Every cut: native ratios, captions, logo and end card, and Content Credentials.
Works from
HOOK’s brief: the words, passed through untouched.
RUPA’s product stills, so pack, label and colour match.
The brand kit: the logo from the brand book.
The brand’s own footage and screen recordings, rights on file.
Alpha never touches an ad account. Launching paid ads stays with NIA and a person.
08 · Alpha · NAGENT
Control
Every cap, likeness and finished cut waits for a person.
Waits for a person
Storyboard. Plan and quote, until Alpha earns trust.
Caps. Going over a cap on spend.
Likeness. Binding a real person’s likeness.
Release. A finished cut after PROOF.
Never, at any level
Alpha never touches an ad account. Paid launches stay with NIA and a person.
L1 Observe
Reads and reports.
L2 Assist
Reads and drafts on its own.
L3 Operate
Changes workspace records on its own.
L4 Represent
Acts outside the workspace.
L5 Lead
Acts on its own. Governance waits for a person.
Budgets. Daily and monthly caps in credits, and a cap on any one job, checked before every paid call.
Earned levels. Alpha earns autonomy from L1 to L5. A person decides every step up.
Nothing spent waiting. A job that waits for a person spends nothing while it waits.
09 · Alpha · NAGENT
Inside the growth org
Alpha works inside the growth org.
People
The brand team and its head of growth
N
N
Head of the growth org
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
DRIS
NIA
HOOK
Echo
MOXA
Sales · owns meetings
SERA
AI Sales Chief of Staff
NORA
DEXA
RIVA
L
LIPI
V
VANI
Content · owns output
CREA
AI Content Chief of Staff
RUPA
FOLIO
Alpha
L
LANDON
P
PAIGE
N
NOVA
B
Blog Studio
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How Alpha works here
Briefed by
CREA routes video briefs. HOOK sends the scripts. RUPA supplies product stills.
Hands work to
MOXA posts the organic video. REEL returns each paid cut to HOOK’s GATE; NIA and a person launch it.
The Growth Org room
The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.
10 · Alpha · NAGENT
Proof · Emami · FMCG
At Emami, Alpha and HOOK turned one film into a persona series.
25M+
YouTube views across the films
2M+
reached by the GST film alone
2.47M
views on 8 Navratna reels
A GST 2.0 film
50 persona ideas
15 chosen
45 persona videos made
“We stopped buying deliverables. We started buying the number.”
Ashutosh Modi, Brand Head, Navratna and Dermi Cool, Emami
