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Content team · 11 slides

RUPA: Image Studio

RUPA, and the image job it takes off a consumer CMO’s plate.

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Nagent · Content team

RUPA

Image studio

Renders to a preset with the brand guidelines attached by default, and shows exactly what was sent with every render.

RUPA, Nagent agent

NAGENT.AI · OCTOBER 2026

The job

Every channel needs on-brand images, and an image model knows nothing about the brand.

Every format wants its own image

Feed ads, stories, carousels, packshots, email headers and landing heroes each need their own size and layout.

The brand gets lost between prompts

An image model has to be told the brand every time. When nobody remembers, the logo comes back redrawn.

Nobody can see what was asked

When an image misses the brand, the prompt and references behind it are gone, so the next one misses too.

02 · RUPA · NAGENT

Meet RUPA

One teammate makes the images, with the brand attached.

RUPA · Image studio

“Renders to a preset with the brand guidelines attached by default, and shows exactly what was sent with every render.”

Reports to

CREA, the AI Content Chief of Staff.

Owns

The image studio, from brief to finished plate.

Makes

Ad, social and product images, plus brand, email and editorial.

Briefed in

Its studio, or with @RUPA in the Content room.

03 · RUPA · NAGENT

How it works

Every render runs one loop, with the brand on it from the start.

01

Brief and preset

A brief, a preset that fixes size and plates, and references with an intent.

02

Brand Lock render

The guidelines and the real logo go with the render, after “Approve and run”.

03

Brand check

Reads the brief against the brand book and marks the rest “Needs your eye”.

04

A person approves

The plates are approved, or sent back with a note.

05

Asset Library

Every plate is filed where the whole team can find it.

The bench shows the exact text sent with every render. Nothing about the brand is hidden.

04 · RUPA · NAGENT

Capabilities

RUPA keeps the brand on every image, from the preset to the plate.

19 presets in seven groups

Ads, social, product, brand, life-cycle and editorial. Each fixes the size and the plates.

Brand Lock, on by default

The guidelines go on every render, and the logo is placed as a real image, not redrawn.

References with an intent

Match the style, reproduce the layout, change the headline, localise or remix.

Up to ten input images

A product shot or logo that must appear goes into the render with the brief.

Plate tools

Ad set, Restyle, Relight and Cut out work on any finished plate.

A brand check that names its limits

What it cannot verify is marked “Needs your eye”, never ticked.

05 · RUPA · NAGENT

The studio

Seven preset groups to start from, four plate tools to finish.

PRESETS

Each fixes the size and the number of plates.

PAID SOCIAL

Feed ads, Story and Reel covers, LinkedIn ads.

ORGANIC SOCIAL

Carousels, feed posts and video thumbnails.

PRODUCT

Packshots, flat lays, lifestyle and styled scenes.

BRAND

Logo marks and profile pictures.

LIFE-CYCLE

Email headers and landing heroes.

EDITORIAL

Blog images and deck section dividers.

FREEFORM

No preset: square, tall or wide.

Reference intents

Match style

Reproduce layout

Change headline

Localise

Remix

AD SET

One plate recomposed as square, tall and wide.

RESTYLE

Keeps the subject, borrows a reference’s look.

RELIGHT

New light without touching the product.

CUT OUT

A clean transparent background around the subject.

06 · RUPA · NAGENT

Illustrative · Monday to Friday

A week with RUPA at a consumer brand

MON

Briefs come in

CREA routes the week’s image work.

HOOK sends a brief for statics.

MOXA asks for a post’s images.

TUE

Set up the renders

Presets picked for feed ads and carousels.

A reference set to match its style.

Product shots attached from the library.

WED

Approve and run

Plan cards show the estimated spend.

A brand lead clicks “Approve and run”.

RUPA renders with Brand Lock on.

THU

Check and finish

The brand check flags what needs an eye.

Ad set turns a chosen plate into three sizes.

Packshots are cut out and relit.

FRI

Review and file

The brand team approves plates or sends notes.

Plates are filed in the Asset Library.

MOXA picks up its images; HOOK’s GATE checks the statics.

07 · RUPA · NAGENT

Outputs and inputs

RUPA delivers finished plates, filed where the whole team works.

Delivers

Sheets of plates, each in its preset’s size.

Ad sets, one plate as square, tall and wide.

Finished plates, restyled, relit or cut out.

A brand check card after every sheet.

The exact text sent, shown on the bench.

Every plate in the Asset Library.

Works from

The Knowledge Hub. Brand guidelines, the logo, banned words and rules.

The Asset Library. Product shots and marks a render must show.

References. Nagent’s shared set and the brand’s own uploads.

Briefs from CREA, HOOK and MOXA.

Nothing to connect. Everything RUPA needs is in the workspace.

08 · RUPA · NAGENT

Inside the growth org

RUPA works inside the growth org.

People

The brand team and its head of growth

N

N

Head of the growth org

N briefs the three AI chiefs of staff

Marketing · owns reach

MIRA

MIRA

AI Marketing Chief of Staff

DRIS

DRIS

NIA

NIA

HOOK

HOOK

Echo

Echo

MOXA

MOXA

Sales · owns meetings

SERA

SERA

AI Sales Chief of Staff

NORA

NORA

DEXA

DEXA

RIVA

RIVA

L

LIPI

V

VANI

Content · owns output

CREA

CREA

AI Content Chief of Staff

RUPA

RUPA

FOLIO

FOLIO

Alpha

Alpha

L

LANDON

P

PAIGE

N

NOVA

B

Blog Studio

Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.

How RUPA works here

Briefed by

CREA passes image work. HOOK, in Beta, sends static briefs. MOXA asks for post images.

Hands work to

Every plate is filed in the Asset Library. HOOK’s review checks its statics.

The Growth Org room

The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.

09 · RUPA · NAGENT

What the brand team sees

Every render leaves a record the brand team can read.

What was sent

The exact brand text that went with each render, shown on the bench.

The brand check

What it read against the brand book, and what it marked “Needs your eye”.

The assets

Every plate filed in the Asset Library, ready for the team to use.

How it was authorised

Every render that reaches the image model is written to the audit log.

No black box

What RUPA was told, what it checked and what it made.

10 · RUPA · NAGENT

Nagent logo

Next step

Start with a 30-minute call.

01

A 30-minute call

We look at the brand’s images and show the studio.

02

Hire the content team

CREA leads it, with RUPA on images.

03

RUPA earns its level

Each render waits for “Approve and run” until a person grants more.

Book a demo

Pratap Behera, Founder

pratap@nagent.ai · +91 73810 91238

cal.id/team/nagent/nagent-demo

NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER

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