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Nagent · Content team
Renders to a preset with the brand guidelines attached by default, and shows exactly what was sent with every render.
NAGENT.AI · OCTOBER 2026
The job
Every channel needs on-brand images, and an image model knows nothing about the brand.
Every format wants its own image
Feed ads, stories, carousels, packshots, email headers and landing heroes each need their own size and layout.
The brand gets lost between prompts
An image model has to be told the brand every time. When nobody remembers, the logo comes back redrawn.
Nobody can see what was asked
When an image misses the brand, the prompt and references behind it are gone, so the next one misses too.
02 · RUPA · NAGENT
Meet RUPA
One teammate makes the images, with the brand attached.
RUPA · Image studio
“Renders to a preset with the brand guidelines attached by default, and shows exactly what was sent with every render.”
Reports to
CREA, the AI Content Chief of Staff.
Owns
The image studio, from brief to finished plate.
Makes
Ad, social and product images, plus brand, email and editorial.
Briefed in
Its studio, or with @RUPA in the Content room.
03 · RUPA · NAGENT
How it works
Every render runs one loop, with the brand on it from the start.
01
Brief and preset
A brief, a preset that fixes size and plates, and references with an intent.
02
Brand Lock render
The guidelines and the real logo go with the render, after “Approve and run”.
03
Brand check
Reads the brief against the brand book and marks the rest “Needs your eye”.
04
A person approves
The plates are approved, or sent back with a note.
05
Asset Library
Every plate is filed where the whole team can find it.
The bench shows the exact text sent with every render. Nothing about the brand is hidden.
04 · RUPA · NAGENT
Capabilities
RUPA keeps the brand on every image, from the preset to the plate.
19 presets in seven groups
Ads, social, product, brand, life-cycle and editorial. Each fixes the size and the plates.
Brand Lock, on by default
The guidelines go on every render, and the logo is placed as a real image, not redrawn.
References with an intent
Match the style, reproduce the layout, change the headline, localise or remix.
Up to ten input images
A product shot or logo that must appear goes into the render with the brief.
Plate tools
Ad set, Restyle, Relight and Cut out work on any finished plate.
A brand check that names its limits
What it cannot verify is marked “Needs your eye”, never ticked.
05 · RUPA · NAGENT
The studio
Seven preset groups to start from, four plate tools to finish.
PRESETS
Each fixes the size and the number of plates.
PAID SOCIAL
Feed ads, Story and Reel covers, LinkedIn ads.
ORGANIC SOCIAL
Carousels, feed posts and video thumbnails.
PRODUCT
Packshots, flat lays, lifestyle and styled scenes.
BRAND
Logo marks and profile pictures.
LIFE-CYCLE
Email headers and landing heroes.
EDITORIAL
Blog images and deck section dividers.
FREEFORM
No preset: square, tall or wide.
Reference intents
Match style
Reproduce layout
Change headline
Localise
Remix
AD SET
One plate recomposed as square, tall and wide.
RESTYLE
Keeps the subject, borrows a reference’s look.
RELIGHT
New light without touching the product.
CUT OUT
A clean transparent background around the subject.
06 · RUPA · NAGENT
Illustrative · Monday to Friday
A week with RUPA at a consumer brand
MON
Briefs come in
CREA routes the week’s image work.
HOOK sends a brief for statics.
MOXA asks for a post’s images.
TUE
Set up the renders
Presets picked for feed ads and carousels.
A reference set to match its style.
Product shots attached from the library.
WED
Approve and run
Plan cards show the estimated spend.
A brand lead clicks “Approve and run”.
RUPA renders with Brand Lock on.
THU
Check and finish
The brand check flags what needs an eye.
Ad set turns a chosen plate into three sizes.
Packshots are cut out and relit.
FRI
Review and file
The brand team approves plates or sends notes.
Plates are filed in the Asset Library.
MOXA picks up its images; HOOK’s GATE checks the statics.
07 · RUPA · NAGENT
Outputs and inputs
RUPA delivers finished plates, filed where the whole team works.
Delivers
Sheets of plates, each in its preset’s size.
Ad sets, one plate as square, tall and wide.
Finished plates, restyled, relit or cut out.
A brand check card after every sheet.
The exact text sent, shown on the bench.
Every plate in the Asset Library.
Works from
The Knowledge Hub. Brand guidelines, the logo, banned words and rules.
The Asset Library. Product shots and marks a render must show.
References. Nagent’s shared set and the brand’s own uploads.
Briefs from CREA, HOOK and MOXA.
Nothing to connect. Everything RUPA needs is in the workspace.
08 · RUPA · NAGENT
Inside the growth org
RUPA works inside the growth org.
People
The brand team and its head of growth
N briefs the three AI chiefs of staff
Marketing · owns reach

MIRA
AI Marketing Chief of Staff
Sales · owns meetings

SERA
AI Sales Chief of Staff
Content · owns output

CREA
AI Content Chief of Staff
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How RUPA works here
Briefed by
CREA passes image work. HOOK, in Beta, sends static briefs. MOXA asks for post images.
Hands work to
Every plate is filed in the Asset Library. HOOK’s review checks its statics.
The Growth Org room
The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.
09 · RUPA · NAGENT
What the brand team sees
Every render leaves a record the brand team can read.
What was sent
The exact brand text that went with each render, shown on the bench.
The brand check
What it read against the brand book, and what it marked “Needs your eye”.
The assets
Every plate filed in the Asset Library, ready for the team to use.
How it was authorised
Every render that reaches the image model is written to the audit log.
No black box
What RUPA was told, what it checked and what it made.
10 · RUPA · NAGENT
Next step
Start with a 30-minute call.
01
A 30-minute call
We look at the brand’s images and show the studio.
02
Hire the content team
CREA leads it, with RUPA on images.
03
RUPA earns its level
Each render waits for “Approve and run” until a person grants more.
Book a demo
Pratap Behera, Founder
pratap@nagent.ai · +91 73810 91238
cal.id/team/nagent/nagent-demo
NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER
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