All decks
Nagent · Content team
CREA
AI Content Chief of Staff
Researches, drafts and reviews from the brand’s Knowledge Hub, and publishes only when a person approves.
PROFILE FILM · CLICK TO PLAY
NAGENT.AI · OCTOBER 2026
The job
Consumer brands need more content than a brand team can write, and it has to sound like the brand.
Every channel wants its own words
Blog posts, emails, social posts and video scripts each want fresh, on-brand work every week.
Generic writing invents the details
A general-purpose writer fills gaps with confident generalities, and nobody can say where a claim came from.
Search gaps stay open
The questions buyers ask go unanswered on the brand’s site, because nobody has time to write the pages.
02 · CREA · NAGENT
Meet CREA
CREA owns the brand’s output and the brand line, written from what the brand already knows.
In one line
“Researches, drafts and reviews from the brand’s Knowledge Hub, and publishes only when a person approves.”
Reports to
N, head of the growth org
What it owns
Output, the brand line and the content calendar
Its team
Team leads RUPA, FOLIO and Alpha. Blog Studio, LANDON and NOVA; PAIGE for presentations, coming soon; an email template creator, in Beta.
03 · CREA · NAGENT
How it works
One loop, from the brand’s sources to a post.
01
Ground it
Brand profile, products, brand book and up to six Knowledge Hub passages.
02
Brief
A topic in Blog Studio, a brief in the Content room, or a gap DRIS sends.
03
Draft
In the brand voice, with a live feed of the draft and its citations.
04
Review and illustrate
Polish, review, visuals, internal links and an SEO audit.
05
A person approves
Edits and approves, or sends it back with a note as the new brief.
06
Publish with sources. An editorial check at publish holds the post if it finds a blocker. Every post carries a Sources section.
04 · CREA · NAGENT
Capabilities
CREA writes from the brand’s own sources, and shows them.
Grounded on the brand
Brand profile, products, up to six Knowledge Hub passages and the brand book, read before every draft.
Blog Studio, with a live feed
Draft, polish, review, illustrate, internal links and an SEO audit, watched as the run goes.
More than blogs
Briefs, articles, emails, social posts and scripts, all in the brand voice.
Closes content gaps
Takes the gap briefs DRIS sends, up to ten a day, and turns them into drafts.
Routes the craft
Images to RUPA, decks to PAIGE, landing pages to LANDON, newsletters to NOVA, video to Alpha.
Sources on every post
Every post carries a Sources section, and internal links go only to pages the site already has.
05 · CREA · NAGENT
The bench
CREA’s own writing team, three team leads and the makers.
Blog Studio
CREA’s writing team
Researches, drafts, edits, reviews, illustrates and links each post.
RUPA
Image studio · Live
Team lead. Renders images with the brand guidelines attached.
FOLIO
Long-form · Live
Team lead. Turns the brand’s documents into illustrated publications.
Alpha
Video studio · Live
Team lead. Plans ads, UGC and avatar video, quoted before it renders.
LANDON
Landing pages · Live
Builds on-brand landing pages. A person presses Publish.
NOVA
Newsletters
Writes newsletter issues. A person clicks Send.
PAIGE
Presentations
Coming soon. The presentation maker on the Content roster.
Also on the roster
An email template creator, in Beta. Kinetiq is Nagent’s video product, with its own sign-up.
06 · CREA · NAGENT
Illustrative · A working week
A week with CREA at a consumer brand
Monday
The brand lead briefs a product launch in the Content room. The brief becomes a task on the team board.
Tuesday
Gap briefs from DRIS land on the board. CREA drafts from the Knowledge Hub and the brand book.
Wednesday
Blog Studio reviews, illustrates and links the posts. The launch image goes to RUPA, the film brief to Alpha.
Thursday
The brand lead edits a title and approves one post, and sends another back with a note. The editorial check runs at publish.
Friday
CREA drafts the launch email and social posts for review, and sets out the content calendar for the week ahead.
All week, a person holds the last step. CREA researches, drafts, reviews and routes; a person publishes, schedules and sends.
07 · CREA · NAGENT
Outputs and connections
Finished work in the brand’s voice, from the brand’s own documents to its own site.
Delivers
Blog posts with sources, illustrated, linked and SEO-checked.
Briefs and articles grounded in the Knowledge Hub.
Emails and social posts in the brand voice.
Scripts for the films Alpha makes.
Through its team: images, decks, landing pages, newsletters, video and publications.
Connects to
Google Drive: documents read into the Knowledge Hub CREA writes from.
A site connection: approved posts published to the brand’s own site.
DRIS: content-gap briefs, as tasks on the Content board.
Its team leads and makers for the work CREA routes.
Internal links go only to pages the site already has.
08 · CREA · NAGENT
Control
CREA drafts freely. The brand’s name waits for a person.
Waits for a person
Nothing is published, scheduled or sent by CREA without a person. An editorial check runs at publish and fails closed.
Stricter governance
Under the stricter governance profile, content always asks, whatever level CREA has earned.
L1 Observe
Reads and reports.
L2 Assist
Reads and drafts on its own.
L3 Operate
Changes workspace records on its own.
L4 Represent
Acts outside the workspace.
L5 Lead
Acts on its own. Governance waits for a person.
Budgets. Daily and monthly caps in credits, checked before every paid call. A spent daily blog budget stops new runs until the next day.
Earned levels. CREA earns autonomy from L1 to L5. A person decides every step up.
Voice by a person. A brand voice drawn from the brand’s material stays a draft until a person confirms it.
09 · CREA · NAGENT
Inside the growth org
CREA runs content inside the growth org.
People
The brand team and its head of growth
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
Sales · owns meetings
SERA
AI Sales Chief of Staff
Content · owns output
CREA
AI Content Chief of Staff
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How CREA works here
Briefed by
N hands content work to CREA. DRIS sends content gaps; MIRA’s team brings campaigns.
Hands work to
RUPA, Alpha, FOLIO, PAIGE, LANDON, NOVA and Blog Studio, each named on the plan.
The Growth Org room
In The Growth Org room, N answers a message that names nobody. CREA does only when N, MIRA and SERA are not seated.
10 · CREA · NAGENT
Proof · Sophoz · Education
Sophoz runs CREA, DRIS and Convexa. Perplexity cited it 6 days after launch.
6 days
from launch to a Perplexity citation
185
citations across 19 pages
Emami · FMCG
25M+
YouTube views across the films. Alpha, on CREA’s team, made the films with HOOK.
“We stopped buying deliverables. We started buying the number.”
Ashutosh Modi, Brand Head, Navratna and Dermi Cool, Emami
11 · CREA · NAGENT · CLIENT-REPORTED, NAGENT.AI/RESOURCES/CUSTOMERS
Next step
Start CREA from what the brand already knows.
01 A 30-minute call
We look at the brand’s content and sources, and show CREA at work.
02 Hire the content team
CREA and Blog Studio, with RUPA, FOLIO, Alpha and the makers, grounded on the Knowledge Hub.
03 CREA earns its level
It starts by drafting, and a person decides every step up.
Book a demo
Pratap Behera, Founder
pratap@nagent.ai · +91 73810 91238
cal.id/team/nagent/nagent-demo
NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER
←→ to move through the deck, F to present it full screen
Every slide
12 slides
Open any slide in the player above.
Frames12 × 1920 × 1080
