DRIS: Organic and AI Search
The search problem DRIS takes off a consumer CMO’s plate.
Nagent · Marketing team
DRIS
Organic and AI search. Named in the answer.
DRIS asks ChatGPT, Claude, Gemini, Perplexity and Grok what buyers ask, scores every page, ranks the gaps that cost citations and drafts the fixes.
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NAGENT.AI · OCTOBER 2026
The job
Buyers now ask an answer engine, and the brand is either named or missing.
The answer comes before the search results
Shoppers, parents and patients ask ChatGPT, Gemini or Perplexity, and the answer names a few brands, not ten links.
Nobody on the team sees those answers
Each engine answers differently, and a rankings report says nothing about which pages get cited.
The fixes wait in a backlog
Search, content and the web team each own a piece, so the gaps that cost citations sit unranked and unowned.
02 · DRIS · NAGENT
Meet DRIS
One agent owns whether the brand is named in the answer.
“Asks ChatGPT, Claude, Gemini, Perplexity and Grok what buyers ask, scores every page, ranks the gaps that cost citations and drafts the fixes.”
Reports to MIRA, the AI Marketing Chief of Staff, and leads a bench of twelve specialists.
Six dimensions it tracks
Coverage
Share of voice
Entity strength
Recommendation position
Sentiment
Agent legibility
The number it owns
One number, a target and a date.
The brand picks one:
Organic clicks
Organic impressions
Mean page score
AI answer presence
03 · DRIS · NAGENT
How it works
Every fix starts from a baseline and ends in a report.
01
Baseline
Declares the objective, then asks the answer engines what buyers ask.
02
Audit
Scores how citable each page is, and finds where competitors win.
03
Ranked queue
Ranks the gaps that cost citations. Each proposal carries a “Why”.
04
Approved fix
A person approves the proposal. DRIS drafts answer blocks and schema.
05
Report
A weekly digest, then monthly and milestone reports on the number.
Then the loop runs again. Each report feeds the next sweep, and the queue re-ranks against the same number.
04 · DRIS · NAGENT
Capabilities
DRIS does the search work, from the first sweep to the drafted fix.
Tracks the answer engines. Follows what ChatGPT, Claude, Gemini, Perplexity and Grok say, and the citation graph behind each answer.
Scores every page. Rates how citable each page is, so the weakest pages surface first.
Writes answer blocks and schema. Drafts the passages and structured data an answer engine can quote.
Readies the site for AI crawlers. Recommends llms.txt and AI crawler rules.
Reads the competition. Analyses where competitors win the citation and what they rank for.
Briefs the content team. Sends content gaps to CREA as briefs, up to ten a day.
05 · DRIS · NAGENT
The bench
Twelve specialists, each with one job.
Visibility Dispatcher
Applies only the proposals a person cleared.
Organic Strategy
Ranks open work so an indexing block comes first.
AEO Runner
Runs buyer prompts across the answer engines.
AEO Prompt Generator
Builds the buyer prompt set for a person to curate.
Citation Ingester
Credits each citation to the brand or a competitor.
Entity Linker
Keeps the entity graph current with every citation.
AEO Optimisation
Scores pages and drafts answer blocks and schema.
Query Intelligence
Maps search keywords and buyer questions by intent.
Visibility Monitoring
Measures share of voice and surfaces what moved.
SEO Auditor
Audits technical, on-page, content and linking issues.
Competitive Content Analyst
Finds what competitors rank for, and the gaps.
Content Architect
Owns the topical map, one page per query.
Orchestration
Answer engines
Search and content planning
06 · DRIS · NAGENT
Illustrative · A week in the room
A week with DRIS at a consumer brand.
Monday
Sweep
Asks the answer engines the buyer questions for the category and records who was cited.
Tuesday
Audit
Scores the product and category pages for how citable they are, and checks where rivals win.
Wednesday
Rank
Ranks the gaps in the Queue, each with a “Why”, and sends content gaps to CREA as briefs.
Thursday
Approve
The brand team approves or rejects each proposal. DRIS drafts answer blocks and schema for the approved ones.
Friday
Report
Writes the weekly digest for MIRA and the brand team: what moved, and what did not.
Every step lands in the room. The brand team sees the thread, the Queue and the record, and decides each turn that matters.
07 · DRIS · NAGENT
Outputs and connections
Reports that say plainly when nothing moved.
What it delivers
Audits. Of the site and every page, before any proposal.
Ranked proposals. A Queue of fixes, each with a “Why”.
Drafted fixes. Answer blocks, schema, llms.txt and AI crawler rules.
Content briefs. Gaps sent to CREA, up to ten a day.
Reports. A weekly digest, plus monthly and milestone reports.
Every report states plainly when a period produced no evidenced movement.
Connects to
Google Search Console
Google Analytics 4
A site connection
Keyword, backlink and crawl data
Asks
ChatGPT, Claude, Gemini, Perplexity and Grok.
08 · DRIS · NAGENT
Control
DRIS proposes. A person decides.
Always waits for a person
Every proposal. A person approves or rejects each one.
Publishing. “Publishing to a live page needs a human every time.”
Index rules and canonicals. Destructive changes never earn autonomy.
The topical map. Every change waits for a named person.
Autonomy is earned
L1
Observe
Reads and reports.
L2
Assist
Drafts on its own.
L3
Operate
Changes workspace records.
L4
Represent
Acts outside the workspace.
L5
Lead
Publishing still waits.
A person decides every step up.
Budgets. Daily and monthly caps in credits, checked before every paid call.
Credits. Need more credits? Top up at any time. Want unlimited credits? Bring your own API key; Nagent works with any LLM.
09 · DRIS · NAGENT
Inside the growth org
DRIS works inside the growth org.
People
The brand team and its head of growth
N
N
Head of the growth org
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
DRIS
NIA
HOOK
Echo
MOXA
Sales · owns meetings
SERA
AI Sales Chief of Staff
NORA
DEXA
RIVA
L
LIPI
V
VANI
Content · owns output
CREA
AI Content Chief of Staff
RUPA
FOLIO
Alpha
L
LANDON
P
PAIGE
N
NOVA
B
Blog Studio
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How DRIS works here
Briefed by
MIRA sets the objective and receives DRIS’s digests and reports.
Hands work to
Content gaps go to CREA as briefs. Every publish to a page waits for a person.
The Growth Org room
The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.
10 · DRIS · NAGENT
Proof
Brands running DRIS get named in the answer.
Sophoz · Education, for parents
6 days
from launch to a Perplexity citation
185
citations across 19 pages
25
sign-ups in month one
Runs CREA, DRIS and Convexa.
Bihang PDC · Paediatric clinic
First
clinic named by ChatGPT and Google AI
~15
qualified bookings a month
4.9
rating
Runs DRIS and Convexa.
Client-reported results, nagent.ai/resources/customers. Also on Nagent: Flipkart, BigBasket, HomeLane, Grasshoppers. References on request.
Next step
Three steps to the answer.
01
A 30-minute call
We look at where the brand shows up in search and AI answers, and leave a plan.
02
Hire the marketing team
MIRA leads DRIS, NIA, HOOK, Echo and MOXA in one room.
03
DRIS earns its level
It earns levels L1 to L5, and a person decides every step up.
Pratap Behera, Founder
pratap@nagent.ai · +91 73810 91238
cal.id/team/nagent/nagent-demo
NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER
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