MIRA: AI Marketing Chief of Staff
The planning and routing work MIRA takes off a consumer CMO’s plate.
Nagent · Marketing team
MIRA
AI Marketing Chief of Staff
Takes the outcome as a brief, plans it and hands each piece to the AI teammate who owns it.
NAGENT.AI · OCTOBER 2026
The job
A consumer CMO should set the outcome, not chase five channels for it.
One goal becomes a dozen briefs
A growth goal splits across search, paid, creative, reviews and social, and someone has to write and chase each piece.
Nobody holds the whole plan
Each channel reports in its own way, so the brand team stitches the picture together by hand every week.
Numbers arrive without a source
A figure in a status update that nobody can trace is hard to defend in the next review.
02 · MIRA · NAGENT
Meet MIRA
One chief of staff turns the brand’s outcome into a plan the team can run.
“Takes the outcome as a brief, plans it and hands each piece to the AI teammate who owns it.”
Above MIRA sits N, the one teammate each person talks to by voice or text. N hands marketing work to MIRA, sales work to SERA and content work to CREA.
Reports to
N, head of the growth org
Leads
DRIS, NIA, HOOK, Echo and MOXA
Owns
The marketing number: reach and pipeline cost
Gives
Progress against the target, with every number sourced
03 · MIRA · NAGENT
How it works
Brief in, plan out, every piece owned.
01
Takes the brief
The outcome arrives from the brand team, directly or through N.
02
Plans it
Each item gets an owner, what done looks like and what it is waiting on.
03
Routes it
Each piece goes to the lead who owns it, or straight to HOOK’s sub-agents.
04
Leads do the work
Each specialist works at its own level and keeps its own approvals.
05
Reports back
Progress against the target, citing where every number came from.
No target yet? MIRA plans in counts of work instead of inventing numbers, and switches to the target once the brand team sets one.
04 · MIRA · NAGENT
What MIRA does
MIRA plans the work, routes it and answers for the number.
Plans every item. Each one gets an owner, what done looks like and what it is waiting on.
Routes to the right lead. DRIS, NIA, HOOK, Echo or MOXA, and HOOK’s sub-agents directly.
Answers on any screen. “Ask MIRA” on Home, and “Ask MIRA about this screen” on admin pages.
Plans in counts. With no target set, MIRA plans in counts of work, never invented numbers.
Cites every number. Each figure MIRA gives says where it came from.
Owns the marketing number. Reports progress against the target the brand team sets.
05 · MIRA · NAGENT
The bench
Five leads, each owning part of the number.
DRIS
Live
Organic and AI search
Keeps the brand visible in search results and in AI answers.
NIA
Live
Paid media
Runs ads across Google Ads, Meta Ads and ChatGPT ads. Meta and ChatGPT are in Beta.
HOOK
Beta
Creative strategy
Turns a brief into angles, hooks and scripts. MIRA can brief its sub-agents directly.
Echo
Beta
Reputation
Reads reviews and checks what answer engines say about the brand.
MOXA
Live
Social media
Runs organic social, from the content calendar to the published post.
MIRA routes each piece to the lead who owns it. Each lead runs its part at its own level, with its own approvals.
06 · MIRA · NAGENT
Illustrative · Monday to Friday
A week with MIRA at a consumer brand.
Monday
Sets the plan
The brand team states the week’s outcome. MIRA plans each item with an owner and what done looks like.
Tuesday
Routes the work
A search brief goes to DRIS, a creative brief to HOOK and a campaign review to NIA.
Wednesday
Answers on screen
A brand manager asks MIRA about the admin screen in front of them. MIRA answers and changes nothing.
Thursday
Waits on people
HOOK’s scripts reach an approval card. The specialist who owns the work keeps the approval, not MIRA.
Friday
Reports progress
MIRA reports against the target, cites the source of each number and plans the next week.
07 · MIRA · NAGENT
Outputs and connections
MIRA delivers plans with owners, using the accounts the team already connects.
Delivers
Weekly marketing plans. Every item with an owner, what done looks like and what it waits on.
Routed tasks. Each one handed to the lead who owns it.
Progress against the target. Every number cites its source.
Answers on request. On Home and on admin screens, reading only.
Connects to
No connections of its own. MIRA sees what the marketing team has connected.
Google Search Console and GA4
VIA DRIS
Google Ads
VIA NIA
Meta Ads
VIA HOOK AND NIA
Google Business Profile
VIA ECHO
08 · MIRA · NAGENT
Control · a person decides every step up
Routing through MIRA never widens a level.
L1
Observe
Reads and reports.
L2
Assist
Reads and drafts on its own.
L3
Operate
Changes workspace records on its own.
L4
Represent
Acts outside the workspace. Publishing waits for a person.
L5
Lead
Publishes on its own. Deleting and governance always wait for a person.
Approvals stay put. The specialist who owns a piece keeps its approvals. Handoffs run at the receiver’s own level.
Answers change nothing. The Home panel and the page drawer read and answer, and change no records.
Budgets. Each MIRA answer is metered against its own budget. Daily and monthly caps in credits, checked before every paid call.
09 · MIRA · NAGENT
Inside the growth org
MIRA runs marketing inside the growth org.
People
The brand team and its head of growth
N
N
Head of the growth org
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
DRIS
NIA
HOOK
Echo
MOXA
Sales · owns meetings
SERA
AI Sales Chief of Staff
NORA
DEXA
RIVA
L
LIPI
V
VANI
Content · owns output
CREA
AI Content Chief of Staff
RUPA
FOLIO
Alpha
L
LANDON
P
PAIGE
N
NOVA
B
Blog Studio
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How MIRA works here
Briefed by
The brand team sets the outcome. N hands the marketing brief to MIRA.
Hands work to
DRIS, NIA, HOOK, Echo and MOXA. Production goes to CREA’s content team. Pipeline goes to Sales: campaign leads pass from MIRA to SERA, who hands them to NORA.
The Growth Org room
N answers a message there that names nobody. In the Marketing room, MIRA does.
10 · MIRA · NAGENT
Proof · the marketing team MIRA leads
The team MIRA leads already delivers for consumer brands.
Emami · FMCG
25M+
YouTube views
HOOK with Alpha: a GST 2.0 film, then 45 persona videos from 15 chosen ideas.
Sophoz · Education
6 days
to a Perplexity citation
DRIS, with CREA and Convexa: 19 pages cited 185 times, 25 sign-ups in month one.
Bihang PDC · Healthcare
~15
qualified bookings a month
DRIS and Convexa made it the first clinic named by ChatGPT and Google AI.
“We stopped buying deliverables. We started buying the number.”
Ashutosh Modi, Brand Head, Navratna and Dermi Cool, Emami
11 · MIRA · NAGENT · CLIENT-REPORTED, NAGENT.AI/RESOURCES/CUSTOMERS
Start with MIRA
A call first. MIRA earns the rest.
01
A 30-minute call
We look at the brand’s funnel, show the workspace and leave a plan either way.
02
Hire the marketing team
MIRA and its five leads read the brand’s Knowledge Hub before they work.
03
MIRA earns its level
A person decides every step up, as the work proves itself.
Pratap Behera, Founder
pratap@nagent.ai · +91 73810 91238
cal.id/team/nagent/nagent-demo
NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER
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