The paid media work NIA takes off a consumer CMO’s plate, and who NIA is.
Nagent · Marketing team
NIA
AI Ads Lead for Google, Meta and ChatGPT
Runs ads across Google Ads, Meta Ads and ChatGPT ads. Every live change waits for a person.
PROFILE FILM · CLICK TO PLAY
NAGENT.AI · PAID MEDIA · OCTOBER 2026
The job
Paid media spends money every hour, on more platforms than a brand team can watch.
Three platforms, three ways to build
Google Ads, Meta Ads and now ChatGPT ads each want their own campaigns, settings and upkeep.
A slip goes live before anyone sees it
A wrong budget, a broken tracking tag or a duplicate campaign starts spending the moment it launches.
Wasted spend hides in the account
Finding where money leaks, and what to change, means hours of digging in every platform.
02 · NIA · NAGENT
Meet NIA
An ads lead that builds, checks and diagnoses, and never launches alone.
“Runs ads across Google Ads, Meta Ads and ChatGPT ads. Every live change waits for a person.”
AI Ads Lead for Google, Meta and ChatGPT
Reports to
MIRA
The AI Marketing Chief of Staff, who sets the marketing plan NIA’s ads serve.
Runs
Three desks
Google Ads, Meta Ads for Facebook and Instagram, and ChatGPT ads. Meta and ChatGPT are in Beta.
Owns
Efficient spend
Cost per conversion and return on ad spend, read across every platform.
03 · NIA · NAGENT
How NIA works
Every campaign arrives paused, checked, and waiting for a person.
01
Brief
The team or MIRA hands NIA the goal and the budget.
02
Build paused
Search, Shopping, Display, Video or Performance Max.
03
Checks
Budget and pace, structure, copy safety, tracking, duplicates.
04
A person launches
Nothing spends until a person starts it.
05
Diagnose and propose
Finds wasted spend and proposes the fix.
Then the loop runs again. Each pause, budget, bid or target CPA fix goes back to a person before it touches the account.
04 · NIA · NAGENT
Capabilities
NIA builds and digs. The team decides.
Builds from a brief
Five campaign types: Search, Shopping, Display, Video and Performance Max. Every one arrives paused.
Checks before launch
A fixed chain: budget ceiling and pace, structure, copy safety, conversion tracking and duplicates.
No tracking, no build
Campaigns for leads or sales wait until conversion tracking is in place.
Finds wasted spend
Diagnoses where money leaks and proposes pause, budget, bid and target CPA fixes.
Recommends budget moves
Suggests where to shift spend between platforms. It only recommends; a person moves the money.
Answers in plain English
Questions about the account get a plain answer, with charts.
05 · NIA · NAGENT
The bench · three desks
One desk per platform, one read across all three.
Google Ads
Live
Build and optimise
Builds from a brief across Search, Shopping, Display, Video and Performance Max, then optimises.
Meta Ads
Beta
Facebook and Instagram
Runs the brand’s campaigns on Facebook and Instagram.
ChatGPT ads
Beta
Ads in ChatGPT
Runs the brand’s ads inside ChatGPT, where shoppers now ask what to buy.
Reads on every desk
Spend
Conversions
Cost per conversion
Return on ad spend
06 · NIA · NAGENT
Illustrative · A working week
A week with NIA at a consumer brand
Monday
The brief
MIRA’s plan names a festive launch. NIA turns it into a campaign plan.
Tuesday
The build
HOOK sends angles. NIA builds Search and Meta campaigns, paused, and runs its checks.
Wednesday
The launch
The brand manager reviews the cards and starts the campaigns.
Thursday
The questions
The CMO asks how the launch is pacing. NIA answers in plain English, with a chart.
Friday
The review
NIA flags wasted spend, proposes fixes and a budget move. Each waits on a card.
07 · NIA · NAGENT
Outputs and connections
Four deliverables, three ad accounts.
Delivers
Campaign plans
What to run and where, built from the brief.
Paused campaigns
Built, checked, and ready for a person to start.
Spend diagnoses
Where money is wasted, with the fix proposed.
Dashboards
Spend, conversions, cost per conversion and return on ad spend.
Connects to
Google Ads
Meta Ads: Facebook, Instagram · Beta
ChatGPT ads · Beta
Reads the Knowledge Hub before it works: brand, products, customer profile and operating rules.
Reached by email, phone call, Slack or the Nagent platform.
08 · NIA · NAGENT
Control
Every live action NIA can take waits for a person.
L1
Observe
Reads and reports.
L2 · NIA starts here
Assist
Reads and drafts.
L3
Operate
Changes workspace records.
L4
Represent
Acts outside the workspace.
L5
Lead
Leads its area. Governance waits for a person.
24
live actions, and every one queues for a person.
Every time
a change that commits money waits for a named approver.
A person
starts every paused campaign, and decides every step up.
Caps
Daily and monthly, in credits, checked before every paid call.
09 · NIA · NAGENT
Inside the growth org
NIA works inside the growth org.
People
The brand team and its head of growth
N
N
Head of the growth org
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
DRIS
NIA
HOOK
Echo
MOXA
Sales · owns meetings
SERA
AI Sales Chief of Staff
NORA
DEXA
RIVA
L
LIPI
V
VANI
Content · owns output
CREA
AI Content Chief of Staff
RUPA
FOLIO
Alpha
L
LANDON
P
PAIGE
N
NOVA
B
Blog Studio
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How NIA works here
Briefed by
MIRA sets the plan and hands NIA its brief.
Hands work to
Asks HOOK for angles. RUPA and Alpha supply creative. A person starts every campaign. Campaign leads go to Sales: MIRA passes them to SERA, who hands them to NORA.
The Growth Org room
The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.
10 · NIA · NAGENT
What NIA measures
NIA reports on the five numbers a paid budget answers to.
01
Spend
What went out, by platform and by campaign.
02
Conversions
The leads and sales the ads produced.
03
Cost per conversion
What each result cost.
04
Return on ad spend
What came back for what went out.
05
Wasted spend found
Money spent with nothing to show, and the fix proposed.
Reported where the team looks. On dashboards, and in plain-English answers with charts.
11 · NIA · NAGENT
Next step
From a call to a running ads lead.
01
A 30-minute call
We look at the brand’s funnel and ads, and leave a plan either way.
02
Hire the marketing team
MIRA, NIA and the rest of the team join the brand’s workspace.
03
NIA earns its level
It starts at L2, and a person decides every step up.
