Echo: Reputation
The reputation work Echo takes off a consumer CMO’s plate, and who Echo is.
Nagent · Marketing team
Echo
Reputation, reporting to MIRA
Reads reviews into cases and checks what answer engines say about the brand against facts the team approved.
NAGENT.AI · OCTOBER 2026
The job
Reviews and AI answers now describe the brand faster than a team can read.
Reviews land in a dozen places
Amazon, Flipkart, Nykaa, the app stores and Google each hold their own reviews, and each needs reading every day.
Answer engines speak for the brand
Buyers ask AI assistants about the brand, and nobody checks the answer against what is actually true.
A public reply stays public
A review about safety, health or a child’s wellbeing needs a careful person, not a fast template.
02 · Echo · NAGENT
Meet Echo
Echo ties what the world says about the brand to what is true.
“Reads reviews into cases and checks what answer engines say about the brand against facts the team approved.”
A claim counts as accurate only if it matches a fact a person in the workspace approved, so the record of truth stays with the brand.
Reports to
MIRA, AI Marketing Chief of Staff
Echo is in Beta on the Marketing team.
Works through
Six listening seats, one per platform group
LOCAL, REVIEWS, APPS, SHOP, EMPLOYER and SOCIAL share Echo’s Beta.
Owns
Three measures, kept apart
Claim issues, observed inclusion and source coverage. No single AI score.
03 · Echo · NAGENT
How it works
Facts come first. Every review and every answer is read against them.
01
Approved facts
A person writes down what is true. Each fact has a version, an owner and an expiry.
02
Hourly review read
Six seats read the sources they own every hour and grade what is new.
03
Cases and findings
Serious reviews open cases. Wrong answer engine claims become findings with a severity.
04
Reply drafts
Drafts for a named approver. Sensitive reviews go to a person, with no draft.
05
A person posts
The approver posts the approved words by hand, one reply at a time.
06
Weekly digest
Claim issues, inclusion and coverage, reported side by side.
Then the loop runs again. A reason for sending a draft back is carried into the next one.
04 · Echo · NAGENT
Capabilities
Echo reads, checks and drafts. People decide what is said in public.
Approved facts. Each fact the brand stands behind carries a version, an owner and an expiry, and every claim is judged against them.
Reviews become cases. Hourly reads open cases with the issue, risk, owner and due time. A person can take a case over and hand it back.
Answer engine checks. Samples up to three answer engines, 12 samples per question per week, and judges each claim accurate or inaccurate.
Findings by severity. A wrong or disputed claim becomes a graded finding. A person sets its owner, and a finding never closes itself.
Reply drafts. Short, grounded drafts in the brand’s voice for a named approver. A reason for sending one back shapes the next.
Sensitive reviews go to a person. Safety, health, discrimination, harassment, legal threats and a child’s wellbeing: no draft, a designated reviewer writes it.
05 · Echo · NAGENT
The bench
Six seats listen where consumers leave reviews, one per platform group.
SHOP
Marketplace reviews
Amazon, Flipkart, Myntra, Nykaa, Meesho and the brand’s own store. Says when a platform allows no public reply.
APPS
App reviews
App Store and Google Play reviews, with developer reply drafts for approval.
LOCAL
Local listings
Google reviews, Justdial, Yelp, Tripadvisor and the local sites the business is listed on.
SOCIAL
Social and web
Reddit threads, X posts, YouTube videos, news and web pages a person adds.
REVIEWS
Review sites
Trustpilot, G2, Capterra, Clutch and MouthShut.
EMPLOYER
Employer reviews
Glassdoor, AmbitionBox and Indeed, kept to the rules for employee reviews.
Each seat triages, drafts for approval and sends Echo a weekly digest.
06 · Echo · NAGENT
Illustrative · A consumer brand
A week with Echo at a consumer brand.
Monday
Facts and the digest
The brand team expires an old pack-size fact and approves the new one. Last week’s digest lands.
Tuesday
A case opens
SHOP flags Flipkart reviews about a leaking cap. Echo opens a case with risk, owner and due time.
Wednesday
A person takes it
A Nykaa review mentions a skin reaction. Echo grades it sensitive and sends it to the designated reviewer.
Thursday
A wrong answer
Sampled answers quote an old price. Echo raises a finding with a severity, and DRIS takes the fix.
Friday
Replies, by hand
The approver reads the APPS drafts one at a time, sends one back with a reason and posts the rest.
07 · Echo · NAGENT
Outputs and sources
Four things the team can act on, and no single AI score.
Delivers
Cases. One for each review that needs a response, with the issue, risk, owner, reply state and due time.
Findings. One for each claim an answer engine gets wrong or disputes, graded by severity.
Reply drafts. For a named approver, in the brand’s voice, within what each platform allows.
Weekly digests. Each seat’s week, counted in code, with the measures kept apart.
Reads and connects to
Connected. Google Business Profile, for the locations the team selects.
Consumer sources first. Amazon, Flipkart, Nykaa, App Store, Google Play and Google reviews.
Also public pages on Yelp, Tripadvisor, G2, Trustpilot, Glassdoor, Reddit, X and YouTube.
Answer engines. Up to three, sampled on the buyer questions the team tracks.
08 · Echo · NAGENT
Control
Echo has no send path. A person chooses every public word.
Posted by hand
Echo drafts. A person posts the approved words by hand.
No approve-all
Public replies are decided one at a time, by a named approver.
Sensitive goes to a person
No seat drafts it. The designated reviewer writes the reply.
L1
Observe
L2
Assist
L3
Operate
L4
Represent
L5
Lead
Levels. Agents earn L1 to L5, and a person decides every step up. A person also sets how much Echo and each seat may do alone.
Budgets. Daily and monthly caps in credits, checked before every paid call. Each seat carries its own caps.
09 · Echo · NAGENT
Inside the growth org
Echo works inside the growth org.
People
The brand team and its head of growth
N
N
Head of the growth org
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
DRIS
NIA
HOOK
Echo
MOXA
Sales · owns meetings
SERA
AI Sales Chief of Staff
NORA
DEXA
RIVA
L
LIPI
V
VANI
Content · owns output
CREA
AI Content Chief of Staff
RUPA
FOLIO
Alpha
L
LANDON
P
PAIGE
N
NOVA
B
Blog Studio
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How Echo works here
Briefed by
MIRA names Echo the owner of reputation. The brand team supplies approved facts.
Hands work to
DRIS takes answer accuracy, MOXA social replies, CREA content that corrects the record.
The Growth Org room
The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.
10 · Echo · NAGENT
What Echo measures
Three measures, kept apart, because missing and misdescribed are different jobs.
01
Claim issues
Claims an answer engine gets wrong or disputes, judged against the approved facts and graded by severity.
02
Observed inclusion
Whether the brand appears in sampled answers to the buyer questions the team tracks, on up to three engines.
03
Source coverage
Which of the places the brand is reviewed Echo is reading, and whether each source is healthy.
No single AI score.
Reported weekly in the digest, beside the cases and findings behind them.
11 · Echo · NAGENT
Next step
Start with the facts. Echo does the listening.
01
A 30-minute call
We look at where the brand is reviewed and show the workspace.
02
Hire the marketing team
MIRA leads Echo, with DRIS, NIA, HOOK and MOXA.
03
Echo earns its level
The team writes the approved facts. A person decides every step up.
Pratap Behera, Founder
pratap@nagent.ai · +91 73810 91238
cal.id/team/nagent/nagent-demo
NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER
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