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Nagent · Marketing team
Leads organic social, community and creators, from the weekly plan to the published post.
NAGENT.AI · OCTOBER 2026
The job
Organic social now asks for more craft, on more channels, than a brand team can staff.
Every channel speaks its own language
Instagram, LinkedIn, X, TikTok, Reddit and the rest each want their own cut of the same idea, every week.
One wrong post costs more than a quiet week
An unchecked claim, a creator post with no disclosure or a broken community rule lands in public.
The conversation moves after the post
Mentions, trends and creators shift daily, and a calendar nobody watches posts straight through a crisis.
02 · MOXA · NAGENT
Meet MOXA
One teammate owns organic social, end to end.
MOXA · Social media
“Leads organic social, community and creators, from the weekly plan to the published post.”
Reports to
MIRA, the AI Marketing Chief of Staff.
Owns
Outcomes per channel, each read against that channel’s own history.
Covers
Eight channels, plus posts a person makes by hand.
Reached by
Email, phone call, Slack or the Nagent platform.
03 · MOXA · NAGENT
How it works
Every week runs one loop, and each pass starts smarter.
01
Weekly plan
A plan for each channel, set to that channel’s own cadence.
02
Write and cut
Master copy first, then a version cut for each channel.
03
Five-check review
Voice, claims, consent, channel fit and community rules.
04
Scheduled publish
Posts at the slot, reads each post back and records its permalink.
05
Listen and learn
Reads the conversation and each channel’s outcomes into next week’s plan.
A block in review names its fix and the seat that makes it. A community no-go has no override.
04 · MOXA · NAGENT
Capabilities
MOXA covers the whole craft of organic social.
Plans per channel. A weekly plan for each channel, set to that channel’s own cadence.
Writes once, cuts for each channel. Master copy first, then a version shaped for each feed.
Reviews before anyone sees it. Five checks: voice, claims, consent, channel fit and community rules.
Publishes, then proves it. Posts on schedule, reads each post back and records its permalink.
Listens, with a crisis hold. Reads the conversation beyond the brand’s own posts, and holds the calendar when a crisis needs a person.
Runs the creator desk. Keeps the roster, writes briefs that match the contract and checks the disclosure on every creator post.
Creative on call. MOXA asks HOOK for hooks, RUPA for images and Alpha for video.
05 · MOXA · NAGENT
The bench
Many seats draft. Only POST speaks in public.
PLAN
Plans the week against pillars, cadence and moments.
WRITE
Writes the master copy for each planned slot.
REVIEW
Runs the five checks before a person sees a post.
POST
Publishes at the slot and records each permalink.
One per channel
Instagram
Facebook
LinkedIn
X
YouTube
TikTok
Pinterest
Reddit
LISTEN
Reads the wider conversation; holds posts in a crisis.
CREATORS
Keeps the roster, writes briefs, checks disclosure.
LEARN
Reads each post against its own channel’s history.
STRATEGY
Proposes voice, claims and pillars; a person decides.
TRENDS
Finds rising topics and formats before they peak.
COMMUNITY
Triages comments and messages; never hides criticism.
EXEC
Helps leaders build their own presence on LinkedIn and X.
ADVOCACY
Runs the opt-in employee sharing programme.
06 · MOXA · NAGENT
Illustrative · Monday to Friday
A week with MOXA at a consumer brand
MON
Plan the week
TRENDS proposes a rising format for a slot.
PLAN sets each channel’s week to its cadence.
The brand team sees the week on the board.
TUE
Write and cut
WRITE drafts master copy for each slot.
Channel specialists cut their versions.
HOOK sends hooks; RUPA and Alpha make images and video.
WED
Review and approve
REVIEW runs its five checks.
A claim with no source goes back with its fix.
A brand lead approves posts on cards.
THU
Publish and engage
POST publishes at each slot and records the permalinks.
COMMUNITY proposes replies to comments.
CREATORS checks disclosure on a creator post.
FRI
Listen and learn
LISTEN reports on the week’s conversation.
LEARN reads each channel against its own history.
Next week’s plan starts from what worked.
07 · MOXA · NAGENT
Outputs and connections
MOXA delivers posts that went out, with the proof attached.
Delivers
Weekly plans, one for each channel.
Master copy, with a version cut for each channel.
Review results that name each fix and who makes it.
Published posts, each with its permalink.
Listening reports, and a crisis hold when needed.
Creator briefs and disclosure checks.
Outcomes for each channel.
Connects to
Publishes to Instagram, Facebook, LinkedIn, X, YouTube, TikTok, Pinterest and Reddit.
By hand. A person can also post by hand.
Reads the Knowledge Hub: brand, products, customer profile and operating rules.
Asks HOOK for hooks, RUPA for images and Alpha for video.
Reached by email, phone call, Slack or the Nagent platform.
08 · MOXA · NAGENT
Control
Posts wait for a person until MOXA earns L5.
L1
Observe
Reads and reports.
L2
Assist
Reads and drafts on its own.
L3
Operate
Changes workspace records on its own.
L4
Represent
Acts outside the workspace. Each post waits for a tap.
L5
Lead
Brand posts publish without a tap.
Earned. A person decides every step up, L1 to L5.
Spend. Every spend waits for a person, at every level.
Community. A community no-go has no override.
Budgets. Daily and monthly caps in credits, checked before every paid call.
09 · MOXA · NAGENT
Inside the growth org
MOXA works inside the growth org.
People
The brand team and its head of growth
N briefs the three AI chiefs of staff
Marketing · owns reach
MIRA
AI Marketing Chief of Staff
Sales · owns meetings
SERA
AI Sales Chief of Staff
Content · owns output
CREA
AI Content Chief of Staff
Beta: HOOK, Echo, LIPI and VANI. Coming soon: DEXA, RIVA and PAIGE. Customer experience runs on Convexa, on its own subscription.
How MOXA works here
Briefed by
MIRA hands the social work in the marketing plan to MOXA.
Hands work to
Asks HOOK for hooks, RUPA for images and Alpha for video. Reports outcomes to MIRA.
The Growth Org room
The Growth Org room puts every chief of staff and team lead in one conversation with the brand team.
10 · MOXA · NAGENT
What MOXA measures
MOXA reads every channel against its own history.
Outcomes per channel
Each post is judged against its own channel, never an average across channels.
Every result traced
Each post is read back and its permalink kept, so every outcome ties to a post that went out.
Hunch or finding
A hunch stays apart from a finding until there is enough behind it.
The wider conversation
Untagged mentions, competitors’ campaigns and the category, with any spike flagged.
Proof
Nagent’s own brand social runs on MOXA.
11 · MOXA · NAGENT
Next step
Start with a 30-minute call.
01
A 30-minute call
We look at the brand’s social and show the workspace.
02
Hire the marketing team
MIRA leads it, with MOXA on organic social.
03
MOXA earns its level
Posts wait for a person until a person raises MOXA to L5.
Book a demo
Pratap Behera, Founder
pratap@nagent.ai · +91 73810 91238
cal.id/team/nagent/nagent-demo
NAGENT.AI · BENGALURU · AN ANTHROPIC PARTNER
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