What is Alpha from Nagent?
Alpha is Nagent's AI video teammate. You describe a video or pick a preset, and Alpha plans it shot by shot, quotes it in credits and waits. Nothing renders until a person approves the storyboard and its quote. It makes ads, social video, presenter and product videos, keeps your real product and your own words on screen, discloses every AI presenter, and never publishes or touches an ad account. Alpha sits on Nagent's Content team and reports to CREA, the AI Content Chief of Staff.
Nagent is multiplayer AI for growth: people and AI agents in one shared context, delivering the number. Alpha is the part of that team that makes video. The full role is on the Alpha page.
What kinds of video does Alpha make?
Alpha works through eight desks, one for each kind of video, and each desk has its own presets:
ADS: Meta Reels ads, Meta feed video, YouTube pre-roll and LinkedIn video ads.
FEED: Instagram Reels, YouTube Shorts, LinkedIn explainers, static to motion and product explainers.
AVATAR: spokesperson videos, avatar posts and localised versions.
TWIN: a founder or other real person reading their own words, with their written release on file.
UGC: creator-style testimonials and explainers with a library host disclosed as AI-generated.
LENS: product hero, turntable and reveal videos made from a product still.
FASHION: a look in motion and collection drops.
DEMO (Beta): software demos and demo shorts cut from a screen recording, footage, screenshots or a product URL.
The presets panel holds 28 formats plus No preset, which plans the shots from your description alone. A preset sets the ratio, the length, the safe zones for its placement and the kind of shots it plans. Languages today are English (India), Hindi, Tamil and English (US).
Alpha makes video, never stills. Product photoshoots are made by RUPA, Nagent's image teammate, and a product video starts from one of RUPA's images.
How does an Alpha video job work?
Every request becomes a job that moves through eight stages:
SLATE reads the request and turns it into a plan with a quote, or says what is missing.
BOARD plans the storyboard: each shot with its timing and purpose, the layers on top and the quote.
CAST locks the persona and the voice.
ROUTE picks a render lane for each shot and keeps the reason.
RENDER makes the shots, natively in each ratio. A render takes 30 minutes to 2 hours.
CUT adds the disclosure layer, supers and offer, and signs each rendition with Content Credentials.
PROOF checks each cut and writes one report. A report that blocks fails the job; any other waits for a person to read it.
REEL stores the video and returns it to whoever asked.
The person who approves the storyboard does it by looking at it, never by sending a message asking for it. A job that waits always says why: a missing input such as a script or a product keyframe, a consent record, a quote above a cap, or the storyboard itself.
Who appears in Alpha's videos?
Four kinds of people can be on screen:
A library presenter from Nagent, disclosed as AI-generated.
Your own spokesperson, a face the workspace owns with no real person behind it.
A digital twin of a real person, such as a founder, cast only with their written release on file.
Your own footage, which is never synthesised.
Every synthetic presenter carries a disclosure layer. A real customer appears only in their own consented footage. If a twin's release is revoked or expires, new renders of that twin stop at once, open jobs casting it stop, and every video made with it is flagged so it is not reused.
How much does an Alpha video cost?
Alpha spends your workspace's credits, the same allowance every Nagent agent draws on. As a rough guide from our pricing page, a rendered video is about 700 credits; a campaign build is about 40 and an AEO page audit about 10.
The quote on each storyboard is broken into planning, shots, finishing, composition and scale. Anything over 60 seconds moves to a complex band with more shots and two review slots. Three rules keep spend predictable:
The quote is fixed at approval. A delivered job bills at most the quote, less anything that was not made. If a render costs Nagent more than quoted, Nagent pays the difference.
Budgets come before spend. Alpha has a daily budget, a monthly budget and a cap on any one job. A quote above a cap parks the job until a person lets it go on.
Waiting is free. A job that waits for a person, or is parked because the platform is not ready, spends nothing while it waits.
Variants are cheap by design. A hook swap, call to action swap, end card refresh, resize, captions or a new language keeps the shots already rendered and renders again only what changes.
What does Alpha need from you?
Alpha is only as good as its inputs. Before your first job, have these ready:
The words. Voice-over, supers and the call to action come from copy you supply or a brief from HOOK, Nagent's ad creative strategy lead (Beta). In the studio's Brief mode, Alpha can draft lines with you, but nothing it drafts reaches a video until a person approves it, and it never adds a number, price or statistic you did not give.
A product image. Any shot of your product starts from an image of the real product, chosen from your RUPA library, so the pack, label and colour match. A storyboard with a product shot waits for one.
Your brand book. With Brand Lock on, your brand pack goes with every render, and your logo goes on the end card.
A persona, if someone speaks. Pick a library presenter or set up your own spokesperson or twin first.
How is Alpha different from Arcads, Creatify, HeyGen or Synthesia?
Those are strong self-serve video generators, and for many teams they are the right buy. Arcads offers a library it describes as "1,000+" AI actors (Arcads). Creatify turns a product link into a video and batch-creates variations (Creatify). HeyGen and Synthesia build custom avatars of a real person, and Synthesia requires a live on-camera consent recording for one (Synthesia). HeyGen says you can reuse the same avatar, voice and brand look across hundreds of videos (HeyGen).
Alpha differs in where it sits and what it waits for:
It is a teammate, not a separate app. Alpha reads the same brand book, product images and briefs as the rest of your Nagent team. HOOK's briefs land in Alpha's job list, and paid work goes back to HOOK's GATE before it ships.
The price comes before the render. Most generators charge credits per generation as you go. Alpha shows the whole plan and quote first.
Consent and disclosure are rules, not settings. A twin needs a written release and two approvals before its likeness is bound; a persona with no disclosure line cannot be cast.
If you want to make a hundred talking-head hooks this afternoon on your own, a self-serve generator is faster. If you want video made inside a team with approvals, budgets and a record, Alpha is built for that.
What does Alpha not do?
Be clear on the limits before you plan around it:
It does not run ads. Alpha never publishes, traffics or touches an ad account.
It does not post to social media. MOXA, Nagent's social media lead, is coming soon.
It does not make stills. Images come from RUPA.
Its studio is in Beta. Planning, quotes and approvals work in every workspace, and render lanes are still arriving. Presenter, creator and twin shots render only where those lanes are connected for your workspace; the plan says which shots have no lane before you approve.
It is not instant. Renders take 30 minutes to 2 hours. If a delivered video matters to a date, talk to the Nagent team first.
PROOF can misread. It reads the words on screen and flags any line nobody gave, but it asks for a fix rather than holding the cut. Read the words on every cut before you use it.
Who is Alpha for?
Alpha suits marketing and content teams that already have a brand book, product images and someone who writes copy, and that need a steady flow of ads and social video without losing control of spend or likeness. It suits teams where more than one person touches a video: the person who asks, the person who approves the money and the person who checks the cut. It is a weaker fit for a solo creator who wants instant, unreviewed output.
For background on why quoting first matters, read why AI video tools should quote before they render.
Frequently Asked Questions
Does Alpha write the script?
No. Voice-over, supers and the call to action come from a HOOK brief or copy a person supplies. Alpha can draft lines with you in Brief mode, but nothing reaches a video until a person approves it.
Is there an AI video tool that shows a storyboard and a price before rendering?
Yes. Alpha replies to every request with a storyboard, the layers on top and a credit quote, and nothing renders until a person approves both. The quote is fixed at approval.
How do we keep the same presenter and product across Alpha videos?
Approve a persona once: its still, voice and disclosure line are locked at approval, and every job that casts it starts from them. Product shots always start from the same product image in your RUPA library.
Can Alpha make variants of a video that already worked?
Yes: a hook swap, call to action swap, end card refresh, resize, captions or another language. Each keeps the shots already rendered and renders again only what changes, so nothing is paid for twice.
Who approves Alpha's work?
A person who holds the right permission approves each storyboard and quote, and a person reads the PROOF report before a cut is released. Spending past a cap and binding a real person's likeness always wait for a person, however far Alpha is trusted. See Alpha for the full ladder.
See Alpha plan and quote a video for your brand: book a Nagent demo.