What is CREA from Nagent?
CREA is the AI Content Chief of Staff on Nagent. CREA leads the Content team: give it a topic and the team researches, drafts, edits, reviews, illustrates and links a blog post from your own Knowledge Hub, products and brand voice, then stops. Nothing goes live until a person approves it. Work CREA does not make goes to the teammate who does: images to RUPA, long-form publications to FOLIO, landing pages to LANDON and video to Alpha.
This page is the plain explanation, written by us at Nagent. If you want the product page, it is CREA, AI Content Chief of Staff.
What does CREA actually do?
CREA runs content as a team, not as a single prompt. The main surface is Blog Studio, and a run goes like this:
You type a topic, and optionally an angle: who the post is for and what it must argue.
The team grounds itself. It reads your company name from the brand profile, what you sell from Products and services, up to six Knowledge Hub passages that match the topic, the voice in your brand book and your booking link.
It works in the open. The run page shows a live agent feed, the draft so far, the citations gathered and the visuals generated.
It reviews its own draft. A reviewer passes or fails the draft with reasons, and a draft that comes out short gets more passes rather than failing.
It stops at Approve. The title, meta description, slug and body open for editing. You either send it back with feedback, which starts a new run with your note as the brief, or press Approve and Publish.
A check runs at publish. An independent editorial check of facts and compliance runs apart from the reviewer. A live block, a required check that never ran or an unreadable record holds the post.
Behind those steps sit named tools: fetch citations, draft the body, polish without adding claims, review, generate visuals, apply internal links, run an SEO audit and publish once a person approves.
Who is on CREA's Content team?
CREA leads the Content room, and the people on your content team sit in the same thread. The teammates under CREA today:
RUPA, the image studio. Renders to a preset with your brand guidelines attached by default and shows what was sent with every render.
FOLIO, long-form. Turns your own source documents into an illustrated publication as PDF and DOCX, in your brand voice.
Alpha, the video studio. Renders only after a person approves.
LANDON, the landing page builder. A brief becomes a draft page in 30 to 60 seconds; a person presses Publish, and the page's lead form sends leads into Nagent's own Leads (not synced to HubSpot). See decks and landing pages.
When one ask needs several makers, CREA writes one plan that names the maker of each piece, and nothing is made until a person approves the plan.
How does CREA keep drafts about your company?
This is the core idea. A general-purpose writer fills gaps with confident generalities. CREA's team is told to ground every product claim in your own products and passages.
Sources first. The writer may assert only what the retrieved passages support, and a Sources section is appended to the draft.
No invented links. Internal links go only to entities and posts your site already has.
No invented products. Product names come from your Products and services list.
An empty Knowledge Hub is handled honestly. The draft is written without invented detail; in the room, a sentence with no source to cite comes out, and CREA says what source would let it back in.
One house style. The same style rules go to the writer and the reviewer, so a rule the review enforces is a rule the writer was told.
Voice confirmed by a person. A voice the system extracts from your material stays a draft until someone confirms it.
The practical upshot: the more you put into the Knowledge Hub and the brand book, the better every draft gets. A team that adds five strong documents before its first run gets a very different draft from one that adds none.
What does a person still decide?
The last step. CREA's team does every step up to publishing, and publishing belongs to a person: nothing is published, scheduled or sent by CREA.
This sits inside Nagent's autonomy ladder: L1 Observe, L2 Assist, L3 Operate, L4 Represent and L5 Lead. Every agent arrives at L2 Assist, and below L5 every public post waits for a named person. Under the stricter governance profile, content always asks. Promotions are nominated by the system and decided by a person; you can read how that works on earned autonomy.
Publishing and approving also need the content publish permission, which a workspace admin holds, so a new team member cannot push a post live by accident.
How is CREA different from an AI writing tool?
An AI writing tool waits for a prompt and returns text. CREA is a team lead that takes a brief, plans the work, hands parts to other teammates and reports who holds what. The comparison that matters:
Jasper is a marketing agent workspace with Jasper IQ for brand voice and knowledge; Pro is $69 per seat per month, or $59 billed yearly (checked 24 October 2026, Jasper pricing). Strong when many people write many formats under one governed voice.
Writesonic runs a long-form article pipeline plus AI visibility tracking; Starter is $79 a month billed yearly (checked 24 October 2026, Writesonic pricing). Strong for lean teams that want finished articles.
AirOps runs content workflows with brand kits, knowledge bases and review before CMS publishing; Solo is free with 35,000 tasks a month (checked 24 October 2026, AirOps pricing). Strong for content ops at volume.
Copy.ai positions around go-to-market teams, with Brand Voice and Infobase; Chat is $29 a month, or $24 billed annually (checked 24 October 2026, Copy.ai pricing).
WRITER offers voice profiles, style guides and AI Studio for enterprises; its pricing page lists no prices and Enterprise is contact sales.
CREA's difference is the shared context. It sits in one workspace with the Marketing and Sales teams, the same Knowledge Hub and the same approvals, which is what we mean by multiplayer AI.
How does CREA work with the rest of Nagent?
Nagent is multiplayer AI for growth: people and AI agents in one shared context, delivering the number. CREA is one of three chiefs of staff, alongside MIRA for Marketing and SERA for Sales.
MIRA passes the writing and visuals to CREA's Content team. MIRA does not run those teammates herself.
DRIS hands over content gaps. When DRIS finds a gap in how AI answer engines see you, it lands on the Content board as a task, at most ten a day.
Anyone can ask from any room. Type @CREA in another team room and the request becomes one task on the Content board, with the outcome posted back to the thread that asked.
Sources (Beta). CREA can watch feeds, handles and news searches you add, score new items against your buyers and themes, and draft the best few a day into Review. Nothing is published.
What does CREA cost?
Nagent plans are listed on pricing, and agent work is metered in credits rather than seats. Blog Studio shows its own estimate under the start button: about 36 credits per blog. For scale, Nagent's pricing page guides that an AEO page audit is about 10 credits, a campaign build about 40 and a rendered video about 700.
Blog runs also share a daily blog budget that you can set in credits. When it is spent, a new run stops until the next day, and the Studio board shows today's spend against the cap.
What can't CREA do today?
Plainly, so you can plan around it:
It does not publish into your CMS directly. Posts are stored in your workspace, and your site reads them through a Site connection, which is in Beta. The View live link points at the Nagent site, not yours.
Scheduled publishing does not run for customer workspaces yet. A person presses Approve and Publish or Publish now.
It does not post to social media.
It does not decide on its own what is true about your company. If your Knowledge Hub is thin, drafts will be thin too, by design.
Who is CREA for?
A founder, head of marketing or content lead at a B2B company who needs steady, accurate content and does not have time to brief and edit a freelancer every week. The daily user is whoever owns the brand and approves posts. If you are weighing it against hiring, our breakdown of AI content agents that research, write and post shows the pipeline in more detail.
Start with the CREA page, or install the Content team from onboarding.
Frequently Asked Questions
What is an AI content team and how is it different from an AI writing tool?
An AI writing tool turns a prompt into text. An AI content team takes a brief and does the whole job: research, drafting, editing, review, visuals and links, with each step handled by a named teammate and a person approving the result. CREA leads one on Nagent.
Does anything CREA writes publish without us?
No. A person approves and publishes, and an independent editorial check at publish holds the post if it finds a blocker. Send back with feedback starts a new run with your note as the brief.
What if our Knowledge Hub is empty?
The draft is written without invented detail, and internal links are never made up. You will get a more generic post, so add your key documents, your products and services and your brand book before the first run.
Our AI-written blogs get no traffic. What are we doing wrong?
Usually the posts say what every other post says. Grounding drafts in your own product knowledge, answering real buyer questions and checking how AI answer engines describe you are the three fixes. DRIS covers the third and hands gaps to CREA.
See CREA's team draft a post from your own material: book a demo.